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WEEKLY UPDATE
This Week in Fashion AI, brought to you by Newsletter AI
(The ChatGPT Newsletter Tool). A summary of Fashion AI news from Week no. 17, starting on 23 April 2023.
Generative AI for fashion industry
- OpenAI's ChatGPT became an overnight sensation and sparked a digital race to build AI-powered tools for the fashion industry.
- Generative AI is a type of AI that can generate new content from existing data.
- Generative AI can be used to create new fashion designs, fabrics, and colors.
- Generative AI can also be used to create virtual models and simulate how clothes will look on different body types.
- That means giving fashion professionals and creatives the tools to create new designs faster and more efficiently.
Twinning with AI: Create your digital twin
- AI technology can be used to create digital twins of cats.
- Apps such as Picsart can be used to create AI avatars of cats.
- AI avatars can be customized to look like the cats in various styles.
- AI avatars can be used to create digital art, videos, and more.
- AI avatars can be used to create a digital presence for cats.
AI models are here. Can they actually improve fashion representation?
- AI models are being used by brands to represent people from marginalised groups in digital form.
- AI models are being used to create more diverse and inclusive representation in fashion.
- AI models are being used to create more realistic images of people.
- AI models are being used to create more personalised experiences for customers.
- Consumers have had mixed reactions to AI models being used in fashion.
With generative AI, luxury hopes to finally crack digital clienteling
- German e-tailer Zalando is testing a “fashion assistant” powered by ChatGPT on its app and website.
- The fashion assistant uses generative AI to provide customers with personalized product recommendations.
- Luxury brands are hoping that this technology will help them to better engage with customers online.
- The fashion assistant is able to understand customer preferences and provide more accurate product recommendations.
- The technology is expected to help luxury brands to better understand customer needs and provide a more personalized shopping experience.
Vogue's Verdict On Google Lens, The New AI Shopping Tool Fashion Editors Can't Get Enough Of
- Google Lens is a new shopping tool that uses AI to identify products and provide information about them.
- It can be used to identify items in photos, scan barcodes, and even recognize text.
- It can provide product information, reviews, and pricing from multiple retailers.
- It can also be used to find similar items and compare prices.
- Google Lens is a revolutionary tool that has the potential to revolutionize the way we shop.
A model that uses human prompts and sketches to generate realistic fashion images
- AI is being used in creative industries, such as digital art.
- AI can generate realistic fashion designs with human prompts.
- A new study has developed a system that uses human prompts to generate realistic fashion designs.
- The system uses a generative adversarial network (GAN) to generate designs.
- The system can generate designs that are similar to those created by humans.
Fashion Meets Technology In Gert-Johan Coetzee's New AI-Regenerated Collection
- Gert-Johan Coetzee used artificial intelligence and unique brush strokes to create garments.
- The garments are captivating in appearance and also have a sustainable element.
- The collection is called ‘AI Regenerated’ and is inspired by the African continent.
- The collection is made from recycled fabrics and is designed to be timeless.
- The collection is a combination of traditional African prints and modern silhouettes.
VIRGO PR LAUNCHES NEW DIGITAL FASHION DIVISION AS TECHNOLOGY..
- Virgo PR has launched a new Digital Fashion division.
- The division will focus on the intersection of fashion and technology.
- It will explore topics such as digital marketing, web3 developments, digital avatars, and artificial intelligence.
- The division will provide services such as brand strategy, influencer marketing, and content creation.
- The division will help fashion brands stay ahead of the curve in the ever-evolving digital landscape.
AI in Fashion Market is Booming with Strong Growth Prospects
- AI in Fashion market is booming with strong growth prospects.
- Major players in the market include Google, Catchoom, Heuritech, IBM, Microsoft, and Adobe Systems.
- AI in Fashion market is driven by increasing demand for personalized shopping experiences.
- AI in Fashion market is expected to grow at a CAGR of over 40% during the forecast period.
- The AI in Fashion market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts, and other stakeholders.
Source: Google, Catchoom, Heuritech
As Technology Shapes the Future of Fashion, Virgo PR Unveils New Digital Fashion Division
- US-based PR firm Virgo PR has formed a Digital Fashion division.
- The division will focus on digital fashion, digital avatars, and artificial intelligence.
- Digital fashion is a combination of fashion, technology, and digital media.
- The Digital Fashion division will provide services such as influencer marketing, content creation, and digital strategy.
- The division will help brands to create a digital presence and reach new audiences.
Technology – shaping fabric, fashion and a sustainable future
- The fashion industry is among the most polluting industries globally, and there is a growing need to adopt sustainable practices in the industry.
- The development of technology is playing a crucial role in helping the industry move towards sustainability.
- Innovations in fabric technology, such as the development of eco-friendly fabrics and the use of 3D printing, are changing the way fashion is designed and produced.
- Digital technologies, including artificial intelligence and blockchain, are being used to increase supply chain transparency and reduce waste.
- Consumers are increasingly demanding sustainable products, and technology can help brands meet these demands while also reducing their environmental impact.
The top 5 AI marketing activations you need to know about right now
- Generative AI can help creators generate avatars and design digital worlds.
- Last week, AI Fashion Week was held, a competition for AI-generated fashion designs.
- AI-generated fashion designs were judged by a panel of experts.
- AI-generated fashion designs were showcased in a virtual runway show.
- AI-generated fashion designs were made available for purchase online.
As interest in the metaverse wanes, the pivot to generative AI beckons
- Generative AI is a new technology that uses artificial intelligence to create digital assets.
- Generative AI can be used to create virtual wardrobes, unlocking new product possibilities in the digital clothing space.
- Generative AI is being used by companies to create digital assets such as 3D models, textures, and animations.
- Generative AI can be used to create digital assets faster and more efficiently than traditional methods.
- Generative AI is becoming increasingly popular as interest in the metaverse wanes.
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