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WEEKLY UPDATE
This Week in Fashion AI, brought to you by?Newsletter AI?(The ChatGPT Newsletter Tool). A summary of Fashion AI news from Week no. 15, starting on 10 April 2023.
Syky to launch digital fashion design incubator
- Syky, a digital fashion startup, is launching its inaugural Syky Collective. .
- The Collective will provide 10 emerging designers with access to mentorship, resources, and a platform to showcase their work. .
- The Collective will be based in London and will be open to designers from all over the world. .
- The Collective will provide designers with access to a network of industry professionals, including buyers, stylists, and photographers. .
- The Collective will also provide designers with access to Syky’s technology, which includes 3D design tools and a virtual showroom.
Could AI agencies replace fashion models?
- Levi Strauss has partnered with Amsterdam-based Lalaland.ai, a digital fashion studio that builds custom AI clothing. .
- Lalaland.ai uses AI to create 3D models of clothing that can be used for online shopping. .
- AI modelling agencies are threatening to make fashion models obsolete. .
- AI models are cheaper and more efficient than human models. .
- AI models can be used to create a more diverse range of clothing styles.
AI Takes on the Fashion Industry's Counterfeit Problem
- Brands are using AI to combat counterfeiting .
- AI is used to create a digital fingerprint of the product .
- This fingerprint is used to authenticate the product .
- The Authentique app is used to scan the product and verify its authenticity .
- AI is helping to protect brands and customers from counterfeit products.
Source: Business of Fashion (BoF)
Levi's to 'supplement' human models with AI models
- Levi's has announced that it will use AI to create “human-like avatars” for its clothing line. .
- The AI-generated models will be used to supplement human models in the company's advertising. .
- The AI-generated models will be created using a “digital model studio” that uses AI to build “human-like avatars.” .
- The AI-generated models will be used to create more diverse and inclusive images of people. .
- The move has sparked controversy, with some people arguing that it is a step towards replacing human models with AI-generated models.
Source: Interesting Engineering
The Hunt Is On For Web3 And AI Creative Talent To Power The Future Of Luxury Fashion
- Alice Delahunt has launched The SYKY Collective incubator for digital fashion designers .
- SYKY is following in the footsteps of Outlier Ventures X .
- SYKY is a platform for digital fashion designers to collaborate and create .
- SYKY is a part of the larger trend of web3 and AI creative talent .
- SYKY is helping to create the next generation of digital fashion designers.
AI Marketing Stunts Are Here. Is Fashion Ready?
- YouTube user demonflyingfox posted a Harry Potter video featuring digital lookalikes of the movie's actors three weeks ago .
- The video was created using AI-generated deepfakes .
- Deepfakes are becoming increasingly realistic and accessible, allowing for more creative marketing stunts .
- AI-generated deepfakes can be used to create more engaging content for marketing campaigns .
- However, there are ethical considerations to be taken into account when using deepfakes for marketing purposes.
Source: Business of Fashion (BoF)
Following Digital Asset Trends In Fashion
- NFTs/digital assets are being used to represent ownership of virtual fashion items, like digital replicas of physical clothing or accessories. .
- Digital fashion items are becoming increasingly popular, with some digital fashion items selling for thousands of dollars. .
- Digital fashion items are being used to create virtual fashion shows, allowing designers to showcase their work in a virtual space. .
- Digital fashion items are also being used to create virtual fashion stores, allowing customers to purchase digital fashion items from the comfort of their own homes. .
- Digital fashion items are becoming increasingly popular, and are likely to continue to grow in popularity in the future.
DAIS, New AI-Powered Fashion NFT Crypto Goes Viral, Raising $100,000 in Under 24 ...
- Dais, a new AI-powered fashion NFT crypto platform, has gone viral, raising $100,000 in under 24 hours after launch. .
- The platform offers users the opportunity to earn income by collecting NFTs and try-on digital fashion. .
- The web3 platform merges cutting-edge technology with fashion, allowing users to create, buy, and sell digital fashion items. .
- Dais is powered by AI and blockchain technology, allowing users to create and customize their own digital fashion items. .
- The platform also offers users the opportunity to earn rewards for their participation in the platform.
3 ways fashion ecommerce will evolve through generative AI and ChatGPT
- Apparel and accessories are the largest single category for US ecommerce, currently making up 18.7% of all digital sales. .
- Generative AI is being used to create new fashion designs, allowing for faster production and more personalized designs. .
- ChatGPT is being used to provide customers with personalized product recommendations and styling advice. .
- Voice commerce is becoming increasingly popular, allowing customers to shop using voice commands. .
- Augmented reality is being used to provide customers with a more immersive shopping experience.
Source: Insider Intelligence
NFT100 Spotlight: Megan Kaspar on Investing in Digital Fashion
- Megan Kaspar is a digital fashion investor .
- She believes that using AI to better understand data would allow marketing to be more efficient .
- AI can help marketers target more specific audiences .
- AI can help marketers create more dedicated channels, such as a wallet .
- AI can help marketers better understand customer preferences and behaviors.
Digital Fashion Designer Incubators : SYKY Collective
- SYKY Collective is a luxury fashion platform .
- SYKY recently announced a luxury fashion incubator for digital fashion designers .
- The incubator will provide mentorship, resources, and access to the SYKY platform .
- The incubator will help designers to create, market, and sell their designs .
- The incubator will also provide access to a network of industry professionals and influencers.
Resleeve Revolutionizes Fashion Industry with Ultra-Realistic AI-Generated Designs and ...
- Resleeve, a fashion technology company, is using ultra-realistic AI-generated designs and photoshoots to revolutionize the fashion industry.
- The AI technology creates designs based on different inputs such as color, material, and style, and produces photo-realistic images of models wearing the clothing.
- Resleeve's AI technology enables rapid prototyping and can create thousands of designs in minutes, reducing the time and cost of traditional design processes.
- The technology also reduces waste by creating designs based on demand, rather than producing clothing in bulk and hoping it sells.
- Resleeve's AI-generated designs are already being used by several clothing brands, and the company plans to expand its offerings to include shoes and accessories in the future.
'AI-based models, designs are the future for fashion industry' | Fashion Trends
- Fashion designers in India are experimenting with AI-generated designs and models. .
- This started during lockdown with digital fashion shows. .
- Levis and Gunriddh Sial are leading the way in AI-generated fashion models and designs. .
- AI-generated designs are being used to create virtual models and garments. .
- AI-generated designs are being used to create virtual fashion shows.
'The Spotify of Fashion': A Look Inside the New Shopping Platform from the Founder of True Fit
- A new shopping platform, called True Fit, has been created by the founder of True Fit. .
- True Fit is a platform that allows customers to shop for fashion items based on their personal style. .
- The platform uses AI and machine learning to recommend items that fit the customer's style. .
- True Fit also offers a personalized shopping experience, with customers able to save items to their wishlist and receive notifications when items go on sale. .
- True Fit is an experiment to see if customers will be more likely to purchase items that fit their style.
Source: Retail Touch Points
Why Bytedance's Virtual Fashion Community Pheagee Failed to Take Off In China
- Launched on June 6, 2022, Pheagee is a virtual fashion platform created by Bytedance. .
- Pheagee has released digital fashion pieces from several top Chinese designer brands, such as eyewear label Percy Lau, streetwear label Viva Wang, and fashion label Angel Chen. .
- The platform allows users to virtually try on clothes and accessories, and purchase them with virtual currency. .
- Pheagee also features a “Style Room” where users can create their own virtual fashion looks. .
- The platform is part of Bytedance’s larger effort to expand into the fashion industry.
Milan's Digital Fashion Revolution: Unveiling the Latest Trends Through Augmented Reality
- Milan is leading the way in digital fashion through augmented reality .
- OVER is a company that offers immersive marketing strategies for brands .
- Strategies include 3D retail experiences and AI avatars .
- OVER is helping to redefine the metaverse .
- Videos and other digital content are being used to showcase the latest fashion trends.
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1 年Thanks for the updates on, This Week in Fashion AI.