The week in facts n°19
Metaverse: Turin hosts the first Italian Metaverse Festival
The ANGI - Associazione Nazionale Giovani Innovatori is the first national nonprofit organization entirely dedicated to the world of innovation, in each of its forms.?
Thanks to the support of the Presidency of the Council of Ministers, the European Parliament, the European Commission and the valuable contribution of important representatives of civil society and the ruling class, the Association has laid a solid foundation for the pursuit of its mission, which is to propose itself in Italy and around the world as a point of reference for innovation, promoting the theme of culture, training and new technologies and developing synergies across the board between private individuals, schools, universities, companies, trade associations and national and international institutions.
ANGI's community can count more than 5,000 supporters in Italy and around the world: from schools to universities, from institutions to businesses, from foundations to non-profit organizations to the young people, innovators, professionals and researchers who represent the lifeblood of our future.
As part of its activities, the reality chaired by Dr. Gabriele Ferrieri , has decided to conceive the "Festival of the Metaverse," an event born from the desire to involve the greats of the tech world, startups and young opinion leaders to illustrate the new trends on the world of communication and digital business. Not only that, the goal is also to realize a real comparison between innovative companies so as to offer the opportunity of direct contact, as well as a solid network, with the main players of the Italian innovation ecosystem, decision makers, representatives of Italian and European institutions and champions of the digital world.
The event is set for Tuesday, Oct. 11, starting at 9 a.m. and concluding at 6 p.m., at the Officine Grandi Riparazioni (OGR) in Turin, the majestic late 19th-century industrial complex in the Piedmontese capital that has now become a prestigious incubator of contemporary culture, innovation and the acceleration of business with an international vocation.
Participation in the Metaverse Festival is free, and if you are interested in participating as an auditor, you can register at this link
NFT: Dapper Labs Sets Launch Date for LaLiga Golazos NFT Marketplace
Following the path of NBA Top Shot and NFL All Day, Dapper Labs’ previously announced NFT platform based on the LaLiga Spanish soccer league will launch in closed beta later this month.
The marketplace, called LaLiga Golazos, will open up to select users on October 27 and drop its first pack on that date. Both Top Shot and All Day held months-long closed beta tests that gradually added more and more users before eventually opening to the wider public.
LaLiga Golazos—”golazos” means “spectacular goal” in Spanish, will sell bilingual NFTs that include play-by-play narration, player performance details, and match statistics in both English and Spanish. This is Dapper’s first fully bilingual NFT offering. The platform’s collectibles will span notable moments from the league from 2005 until today.
Atlético de Madrid forward Jo?o Félix, FC Barcelona forward Ansu Fati, Real Madrid CF midfielder Luka Modri?, and FC Barcelona goalkeeper Marc-André ter Stegen have signed on to promote the LaLiga Golazos launch and will be featured in marketing materials.
Luxury: At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations
This year, for the BoF 500 Gala event held at the Shangri-La Paris during Paris Fashion Week, presenting partner Snap Inc. showcased one of how augmented reality (AR) can subtly yet effectively engage communities and consumers alike in fashion and beauty.
The AR mirrors at the BoF 500 Gala incorporated this Lens technology, featured in life-size displays. Guests were introduced to the experience through a bespoke BoF 500 Lens, branded digital fashion try-on technology, and other filters.
Now, BoF sits down with Geoffrey Perez, Snap Inc.’s global head of luxury, to discover how AR activations and technology are shaping the fashion and luxury industries with the future in mind.
We are trying to avoid that with AR and make sure that we have the right set of tools for people to have the right fit and the right size. It’s been a couple of years since we have been trying to increase the accuracy of the fitting and sizing of all of our AR tools.
To aid us in that journey, we acquired several companies in the AR and Shopping spaces such as FitAnalytics, Vertebrae, Screenshot, and Forma. FitAnalytics, for example, is the sizing tool used by hundreds of retailers, available on their website, to help people find their right size.
Will AR change the fashion world?
领英推荐
Web3: MakerDAO to Invest $500 Million in US Government Bonds
MakerDAO, the world’s largest decentralized finance (DeFi) lending protocol, announced on Thursday a plan to invest $500 million in short-term US treasury bonds and investment-grade corporate bonds.?
The plan, which was approved by MakerDAO members in a community-wide, months-long vote, will see $400 million of the organization’s asset reserves put towards US treasury bonds and $100 million invested in corporate bonds.
DeFi asset advisor Monetalis will oversee the conversion of $500 million worth of MakerDAO’s native stablecoin, DAI, into US dollars. Digital asset bank Sygnum will convert half the funds, while investment management firm Baillie Gifford will handle the other half. Those funds will then be used to purchase US treasuries and corporate bonds.?
The impetus for the investment appears to be an effort to diversify the billions of dollars worth of funds currently collateralizing DAI, while also finding ways to get those funds to yield returns. Currently, the majority of Maker’s $9 billion DAI collateral pool is tied up in USDC, a stablecoin that, by design, offers zero return on investment.?
Will it be a good move??
Mobility: Qualcomm’s Auto Division Up $10B
The automotive division of Qualcomm Technologies, Inc. is driving serious profits for the San Diego-based company.
Qualcomm drove home the importance of its automotive business on Sept. 22 during its first-ever Automotive Investor Day, where the company announced the adoption of its Snapdragon Digital Chassis platform by automakers and suppliers has grown to an estimated $30 billion – a more than $10 billion bump from the company’s Q3 earnings report in late July.
At the investor day, Qualcomm estimated that the future total addressable market for the automotive business will expand to $100 billion by 2030. The company projects its revenue in the industry will grow from the $975 million reported in FY21 to approximately $1.3 billion by the end of FY22; to $4 billion by the end of FY26, and greater than $9 billion by the end of FY31.
In addition to announcing an expanded partnership with Mercedes, Qualcomm also announced a new collaboration with open-source solutions experts Red Hat to develop Linux-based operating systems for Snapdragon Digital Chassis platforms.
“It’s not only about hardware. It’s about hardware and software, especially in an industry like automotive,” Amon said. “What you will see today in our product roadmap is how software is becoming more and more relevant to our offering and our solution to the industry.”
Fashion: Gucci names Robert Triefus CEO of Gucci Vault and Metaverse Ventures
Gucci has appointed Robert Triefus as CEO of Gucci Vault and Metaverse Ventures, a recently created division designed to scale and expand the Kering-owned brand’s metaverse and gaming strategies.
Triefus will succeed Gucci Vault CEO Nicolas Oudinot, who is leaving the company at the end of October to pursue other opportunities. Triefus’s appointment will be effective 1 November. He will report directly to president and CEO Marco Bizzarri and will also continue in his current role as senior executive vice president for corporate and brand strategy.
“Triefus’s experience and expertise will help shape Gucci’s strategy in these strategic areas that he helped build, having worked for hand in hand with the respective teams, crafting the house’s approach and positioning in the gaming and Web3 sectors, as well as in the launch the Gucci Vault project,” the press release reads.
Triefus has been at the company since 2008 when he joined as worldwide marketing and communications director, before moving to EVP chief marketing officer in 2012, EVP brand and customer engagement in 2018, and his current position this year.