The week in Facts n°14

The week in Facts n°14

Mobility - Electric Car Awards 2022: Best electric small car

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You'd be forgiven for thinking that the Fiat 500 breezed away with our small car trophy by being the cheapest model in the running. Well, it’s not that simple. Yes, the 500’s price is one of its plus points, but we crowned it the winner because it perfectly encapsulates what’s needed on high-stress urban runs.

For a start, it’s little enough to weave around congested town and city streets, and its compact dimensions, light steering, and tight turning circle let you use parking spaces that other cars can only dream of squeezing into.

Despite those dimensions, though, it can seat four adults, and you can fit more into its boot than you can in the rival Honda E's.

Another positive is that this is one of the few small cars where the interior doesn’t feel cheap and plasticky. The 500’s is delightful inside; its dashboard looks clean and intelligent and the controls are easy to use. The driver gets a comfortable seat that’s quite high-set for a good view out, and there are plenty of storage areas for your urban survival kit (phone, keys, and so on).

In our preferred mid-range Icon trim, the 500 gets fetching 16 alloy wheels and a 10.3 infotainment touchscreen with sat-nav, DAB radio, and wireless smartphone connectivity.

With all that for a relatively low price, it’s no surprise that this repeat winner is still the top dog.

#ElectricCarAwards


Fashion: Estée Lauder Cos. Nearing Beauty Deal With Balmain

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Amid reports that The Estée Lauder Cos. is in talks to acquire Tom Ford, the conglomerate appears to have selected a new luxury brand to turn into a beauty giant.

The company is in the final stages of ironing out a deal to produce a beauty line for Balmain,

The arrangement is said to be a licensing agreement similar to the conglomerate’s venture with Tom Ford, where Estée Lauder would make, market, and distribute makeup and other products for the French fashion house acquired in 2016 for an estimated $620 million by Qatar-based investment fund, Mayhoola.

The timing couldn’t be more ideal for Lauder to try and replicate the formula that turned Tom Ford into a multi-billion-dollar business.

A Balmain beauty line could boost international resonance — the company’s portfolio is heavy on all-American brands such as Bobbi Brown and Clinique — and give its portfolio some much-needed sex appeal.

A Lauder-Balmain alliance could be lucrative for both parties.

Lauder has a market capitalization of over $96 billion and vast global distribution. It has a strong track record of hyper-local personalization for its products in different markets, even though its largest brands — Estée Lauder, Clinique, and Bobbi Brown — still feel distinctly American.

For Balmain, a beauty buildout with Lauder could generate meaningful sales and give Balmain an entrée into a category it’s had little exposure in.

#Balmainbeauty


NFT: Meta now lets you post your NFTs on both Facebook and Instagram

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Meta announced today that it will now let users post their NFTs across both Instagram and Facebook. Users can connect their wallets like Rainbow, MetaMask, Trust Wallet, Coinbase Wallet, and Dapper Wallet to post digital collectibles minted on Ethereum, Polygon, and Flow.

Apart from extending support for showcasing different digital collectibles, app sleuths have noted that the company is also working on custom animations for NFT posts and digital collectible collections. Earlier in the year, Zuckerberg had mentioned that Meta will work on displaying NFTs through Instagram Stories and make them Spark AR compatible, too.

While other platforms like Twitter and Reddit have focused on NFT-based avatars, Meta is trying to reach a wider audience by introducing features that will let people show their digital collectibles through posts.?

The company plans to support all major blockchains and wallets so more crypto-native people can display digital art on a mainstream platform. On the other hand, crypto-curious people can look at NFT posts just like other posts on their feeds so they can learn more about them.

#FlexyourNFts


Luxury: Amazon ramps up luxury push with bet on high-end beauty

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Amazon is making a bigger bet on luxury beauty. Today, Dr. Barbara Sturm Molecular Cosmetics will go live in Luxury Stores at Amazon in Europe, marking the first skincare addition to the retailer's storefront dedicated to high-end brands.

The German-owned line is offering a range of over 50 products on the platform, with more brands slated to follow soon. Dr. Sturm’s line is also sold at high-end retailers such as Harrods, Saks Fifth Avenue, and Space NK, as well as direct-to-consumer on the brand’s website.

Amazon’s spokesperson said the move to add beauty came from consumer demand in Europe, and that they would be offering “tools and a synergistic environment” to help luxury brands grow on the platform.

In the past, many premium and luxury brands have declined to join online marketplaces due to the lack of personalization available on the landing pages – generally speaking, all brands will have a page with the same color scheme and font, and will not be able to add much in the way of bespoke brand assets. Amazon claims this has changed with Luxury Stores, which it says is an “elevated experience” that includes enhanced autoplay imagery and in-motion graphics. Brands are still independently responsible for inventory, selection, and pricing.

“As a doctor, the cornerstone of my work is to always be of service to my patients. An important part of that is making sure my products are easily accessible and delivered to their doorsteps seamlessly. Luxury Stores at Amazon gives me that opportunity,”

says Dr. Barbara Sturm of the partnership.

#AmazonBeauty


Web3: Musician and Artist Tycho Sees Web3 as the 'Endgame'

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Tycho first heard about crypto back in the Silk Road days, calling the underground marketplace “the coolest thing in the world” at the time. Now, decidedly legit, he’s launching his own “Tycho Open Source Community” using Polygon NFTs.

In 2021, Hansen released some NFTs on Nifty Gateway and OpenSea, which he calls “a learning experience.” Inspired by the likes of Beeple, Justin Blau (3lau), and artist Reuben Wu, Hansen sees Web3 and crypto as a great fit for his community.?

“We knew each other from speaking at graphic design conferences back in the day,” Hansen said of Beeple, who recently collaborated with Madonna on an NSFW NFT collection.

Hansen said he always wants the NFTs, which act as access tokens—to be free, while additional perks might cost money or crypto in the future.?

“I think this was the endgame, to create this kind of community space, this Web3 community,” Hansen said.

As for whether Hansen will release any music NFTs under his Tycho alias in the future, it’s something he says he’s exploring.When asked why electronic artists like Steve Aoki, 3lau, deadmau5, Dillon Francis, and himself are so open to Web3 compared to artists in other genres, Hansen has a few ideas.

“Electronic musicians in general have to be somewhat technically adept to even be able to get into it, and I think you’re probably pretty interested in technology just as a general concept anyways if you’re getting into this kind of music,” he said.

#DecentralizedMusic


Metaverse: Hermès reveals plans for Metaverse fashion shows, crypto, and NFTs

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Luxury brand Hermès is laying the groundwork for its entrance to Web3 after filing a trademark application covering nonfungible tokens, cryptocurrencies, and the Metaverse.?

According to an Aug. 26 filing to the United States Patent and Trademark Office (USPTO), the trademark covers downloadable software to view, store and manage virtual goods, digital collectibles, cryptocurrencies, and NFTs “for use in online worlds.”

It also filed trademarks for “retail store services featuring virtual goods” as well as fashion and trade shows in “online virtual, augmented or mixed reality environments” and for “providing an online marketplace for buyers and sellers of virtual goods.”

The luxury brand is neither the first nor the likely the last to make moves in the Metaverse.

Earlier this year, Decentraland’s Metaverse Fashion Week, a four-day digital fashion event featuring wearables on virtual runways, saw the appearance of luxury brands including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder, and Elie Saab.

Last month, data from Dune Analytics revealed that leading brands including Nike, Gucci, Dolce & Gabbana, Adidas, and Tiffany & Co. had amassed a combined $260 million worth of sales from NFTs.

#Hermes3.0

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