This Week In E-Commerce

Will Trump’s 100% Tariff Threat on BRICS Reshape Global Economics?

President-elect Donald Trump has rattled global economic talks by vowing to slap a 100% tariff on BRICS nations if they are to introduce a new currency to rival the U.S. dollar. In a rather bold social media post, Trump declared, “The idea that the BRICS countries are trying to move away from the dollar while we stand by and watch is over.” READ MORE >>>

Protests in Pakistan: Impact on E-commerce and the Economy

The current political instability within the country, coupled with recently protested demands to free former PM, Imran Khan, is turning out to be catastrophic for the economy of the country due to the lockdowns and chaos at multiple roadblocks. Finance Minister Muhammad Aurangzeb informed through some news sources that the protests are raking up losses daily, which are estimated at Rs. 190 billion due to the economic shutdown. READ MORE >>>

How Is TikTok Empowering Advertisers with AI-Powered Smart+ Tools?

TikTok has launched its AI-powered Smart+ performance tools, with a focus on increasing ROI for advertisers. The tools were announced at Advertising Week in New York and focused on automated performance, enhanced analytics, and innovative privacy technologies. READ MORE >>>

How Is Social Media Marketing Transforming in the New Age?

With new tools and technologies in integration, social media marketing has significantly evolved. Brands now employ short-form videos, AI-generated content, and customized advertisements to capture attention amidst this fast-paced digital era. Broadcasting messages are slowly fading away; instead, creating an authentic relationship with consumers becomes essential, especially with influencer collaborations and user-generated content. READ MORE >>>

How Is Google Revolutionizing Shopping With Visual Search?

Google is revolutionizing the online shopping experience through its Visual Search, which is powered by Google Lens. This feature allows a user to snap or upload images, which will be instantly connected to similar products on Google Shopping. This helps users find fashion items or unique home decor while providing personalized results. READ MORE >>>