This Week In E-Commerce

Top Brands during the Daraz 11.11 Event: Category-Wise Sales

Daraz 11.11, one of the most exciting shopping festivals, is accompanied by colossal deals from top brands across categories. Here’s a quick look at the best-selling brands from this year’s sale, sorted by category. READ MORE >>>

Pakistan Embraces AI and E-Commerce for Digital Growth

The government is bringing into mainstream national growth strategies all of the emerging technologies: AI, e-commerce and so many others. The most recent high-level talk was about how the use of AI can be used to help build an efficient e-commerce ecosystem that can make Pakistan a strong competitor in the global digital economy. READ MORE >>>

How PUBG Boosts Its User Base with Strategic Updates

PUBG Mobile has always grown its user base by employing a tried and tested marketing strategy: regular, feature-packed updates. Through significant updates such as the latest one, Version 3.5, with great features like the Icemire Frontier and Frostborne Dragon challenges, PUBG keeps users engaged and interested in exploring new content. READ MORE >>>

Social Media Platforms Drive Pakistan’s E-Commerce Evolution

Social media giants such as Instagram and TikTok are revolutionizing e-commerce in Pakistan, becoming the pivot on which the growing digital economy stands. As these companies, through tools like Instagram Shops and TikTok Shopping, are now creating seamless in-app purchasing experiences, this gap between engagement and conversion is finally bridged. READ MORE >>>

TikTok Revolutionizes Brand Marketing in Pakistan

TikTok is growing rapidly and becoming the first destination for brands in Pakistan for social media marketing. With its massive appeal to younger audiences, local influencers have turned TikTok into a sort of promotional platform for Pakistani products and services, creating a new wave of digital advertising. READ MORE >>>