This Week In E-Commerce

Personalization at scale: 5 strategies for digital commerce

Personalization can be powered by understanding customer preferences, such as highlighting relevant deals within product categories that match a shopper’s interests. As platforms learn more about the user, they can offer more specific suggestions, improving relevance and engagement. READ MORE >>>

How is Dukan’s Partnership with Easypaisa Revolutionizing Digital Payments?

Easypaisa, a leading digital financial services provider, has collaborated with Dukan, an e-commerce infrastructure platform, to make the digital payment experience better for small and medium-sized businesses. The partnership will integrate Easypaisa’s digital payment solutions directly into Dukan’s e-commerce platform, simplifying online transactions for vendors by streamlining the payment processing process. READ MORE >>>

How Are CapCut and Coveo Transforming User Experiences with Generative AI?

The latest top news in Pakistan is that CapCut and Coveo are using the power of generative AI in innovative ways to enhance their user experiences. CapCut has introduced a new feature called Commerce Pro, which allows users to very easily create product-related video content, useful for e-commerce businesses to increase customer engagement. READ MORE >>>

How Will gCommerce Transform Gaming and E-commerce?

Nazara Technologies, a leader in gaming, has partnered with ONDC (Open Network for Digital Commerce) to launch gCommerce, an innovative platform integrating e-commerce within video games. This revolutionary initiative allows gamers to shop for products and services without leaving their gaming experience, creating an engaging and seamless fusion of entertainment and commerce. READ MORE >>>

How Are E-commerce Site Search Trends Evolving for 2025?

E-commerce search technology is innovating at an incredible pace as businesses strive to meet the demands of digital-first consumers in 2025. According to E-commerce Fastlane, some of the advanced search capabilities that are reshaping the customer experience include NLP and AI-driven personalization. READ MORE >>>