While you were in a food coma over the holidays, the marketing industry was making some strides. ?? Here is what you may have missed ??
- Digital audio offers advertisers unparalleled reach and efficiency, with over 75% of Americans listening monthly and tuning in for nearly five hours daily. SiriusXM Media's "Just Add Audio" report highlights how digital audio amplifies integrated campaigns, making it a powerful addition to your marketing strategy.
- AI ads are not resonating with consumers.
- Google Ads updates for January 2024 introduce more automation and video formats, including YouTube Shorts and in-feed ads, enhancing reach and efficiency for campaigns.
- Notebook LM has a Text to Video option, among many other really great organizational opportunities.
- Moodsend recommends leveraging zero-party data collection (email addresses, phone numbers, etc.) through surveys, quizzes, and more.
- Google's December 2024 updates introduced two significant algorithm changes that impacted search rankings unpredictably. Many SEOs reported mixed results, with some websites seeing gains while others faced declines, emphasizing the ongoing need for adaptability in digital strategies.
- Bluesky officially hit 25m users! The platform also introduced a Trending Topics feature.
- Meta has a plan to launch AI profiles on Facebook.
- The TikTok ban continues to be ongoing/uncertain.
