This Week in Design - Oct Last Week
NetBramha - Global UX Design Studio
UI/UX studio crafting digital products & experiences for customers like Google, EMAAR, Infosys etc for over 15+ years.
Beware the shady traps of e-comm this festive season
India’s online retail market is today all of $75 billion in value. As online retailers and their close cousins in direct-to-consumer e-commerce (D2C players) celebrate and prepare to sell more during their Diwali sales, I look at the consumer side of dynamics and peek at a rather concerning soft-underbelly issue of e-commerce and the virtual format of selling and buying. Harry Brignull, a London-based user-experience (UX) designer calls it a ‘dark pattern’.
Hotlist 2025: the best graphic design books, as voted for by designers
In the world of graphic design, you never stop learning and staying up-to-date with the latest trends and techniques is crucial. But it's also essential to have a strong foundation in the core principles of design. Even if you studied graphic design at university, you're probably not 100% proficient in the fundamentals; in truth, few people are. And that's where the graphic design books come in. Whether you're learning graphic design from scratch, have a few missing bits of knowledge to fill in or just need a refresher, graphic design books can teach you everything you need to know. But which are the most useful in practice, and which ones should best be avoided?
Streaming Platforms Killed Peak TV? UX Strategies For Netflix, Amazon & Apple TV+
Remember when steaming platforms like Netflix and Amazon Prime Video disrupted legacy networks’ control over entertainment? They flooded screens with great shows for a fraction of cable prices and in the process destroyed appointment television by letting us binge-watch whatever we wanted whenever and wherever we wanted to. They took over TV by making user experience king. Those days now seem over. What a glorious revolution it was: The liberation of not having to sit through commercials or tune in next week to find out what happens next and instead plowing through suspense at your own pace, like a book. Streaming gave us that, at first.
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AI Agents: Are We Ready For Machines That Make Decisions?
On July 9th, 2024, OpenAI unveiled the five-stages of Artificial Intelligence to its employees. Fast forward to October 1st, and OpenAI's CEO Sam Altman claimed their latest release, o1, had propelled AI from conversational language (level 1) to human reasoning (level 2). While the accuracy of this claim is debatable, scientists and benchmarking organizations such as Model Evaluation and Threat Research seem to support it. This leap brings us closer to OpenAI's level 3: AI agents capable of acting on a user's behalf for days at a time.
‘India Should Manufacture Its Own AI,’ Declares NVIDIA CEO
India has an “amazing natural resource” in its IT and computer science expertise, Huang said, noting the vast potential waiting to be unlocked. To capitalize on this country’s talent and India’s immense data resources, the country’s leading cloud infrastructure providers are rapidly accelerating their data center capacity. NVIDIA is playing a key role, with NVIDIA GPU deployments expected to grow nearly 10x by year’s end, creating the backbone for an AI-driven economy. Together with NVIDIA, these companies are at the cutting edge of a shift Huang compared to the seismic change in computing introduced by IBM’s System 360 in 1964, calling it the most profound platform shift since then.