This week in community building — Issue 87

?? Latest from Rosieland

?? The Real Community Currency [Pro]

?? Social platforms should be transparent about their goals and missions [Pro]

?? Change my mind: Marketing should report to community

?? Calling 'Community' the 'New Marketing' is an offense to our profession

?? Nomadlist is paying $5k per month for Slack

?? The role YouTubers, streamers, and gamers played in the community creator economy

You are a network

By | Aeon You cannot be reduced to a body, a mind or a particular social role. An emerging theory of selfhood gets this complexity

6 Ways to Design Value into Your Membership Model

Alice Kogan and Simon Heather | IDEO In the last decade, we’ve witnessed the explosion of subscription-based “membership,” from movies, music, and audiobooks to elite global communities, razor blades, and dog food. While this phenomenon has been fueled in part by the growth of digital channels, targeted marketing, and the rise of the sharing economy, what’s ultimately driving companies across industries to adopt a version of this business model is the irresistible promise of recurring revenue and sustained customer loyalty.

?? Podcasts & Videos

?? News

?? Tools

  • Beam — Create an online community platform with a fully gamified experience to keep your customers engaged.

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