This Week: Best practices for securing donations through email marketing
Josh Kligman
Join my journey as I grow a platform for nonprofits to create digital impact reports and videos, to increase donor engagement.
This is grab-and-go content, made for busy donor engagement, advancement and communication professionals, like you at nonprofits, higher ed, schools and healthcare. Review everything in three minutes, get some inspiration for your next stewardship project, and go!
?? Secure donations with email marketing
Email remains one of the most effective tools for reaching donors. In fact, according to the Nonprofit Tech for Good 2022 Global Trends Giving Report, 26% of respondents indicated that email is the tool that most inspires them to give, outpacing social media (25%), website (17%), and print materials (13%).
However, crafting the perfect message can be a challenge. Here are eight best practices to ensure your email campaigns stand out and deliver the results you need.
? Use a compelling subject line that grabs attention
?? Leverage human stories to foster emotional connections
?? Personalize each email to make it more relevant
? Inspire urgency with a countdown until the donation deadline
?? Offer a matching gift as an incentive
?? Add direct calls to action and include mobile-friendly donation links
?? Send multiple emails but avoid overwhelming your audience
?? Express gratitude by sending a thank you after the campaign ends
A Report to Inspire Your Own Work
This impact report from Western Governors University pairs beneficiary stories with pictures of real recipients, encouraging an emotional response from donors. Supplemented by statistics and quotes, this report excels at showing how donors have helped so many students. Check it out here.
Pro Tip of the Week
Figure out the best time of day to send emails to your specific audience. Some people might check their emails first thing in the morning, others during a lunch break in the afternoon, and others in the evening after the workday ends. Compare open rates, click-through rates, and other metrics to see when your donors are most engaged throughout the day.
Meet with Me to Learn How to Increase Donor Engagement
#digitalmarketing #nonprofit #donorengagement
Excellent tips!!