This Week in Beauty

Some of the beauty industry’s hottest topics this week include: ClearForMe nominated for Best Retail Activation by BeautyMatter , Beauty Independent talks beauty spending trends, and Ulta Beauty launches The Joy Project.

Read on for more details.

ClearForMe Nominated for Best Retail Activation by Beauty Matter

Human connection continues to be the factor that gives online and physical stores a competitive edge in a crowded marketplace. Omnichannel experience is essential to creating memorable shopping experiences.

ClearForMe 's proprietary retail activation solution, Clickable Ingredients In-stores, has been nominated for Best Retail Activation in Beauty Matter Next's 2023 Awards. The Best Retail Activation category "recognizes unique training, visual merchandising, activations, events, or activities carried out by brands to support brick-and-mortar retail partners."

ClearForMe's in-store solution enables brands to amplify their physical presence by integrating a phygital approach to the customer's shopping experience. Using iPads and QR codes strategically placed around the store, customers could navigate to desired products and explore all the ingredients of those products using the iPads or the QR codes. Through this solution, customers could explore, learn and discover new products and make informed, confident choices.

Visit clearforme.com to talk to us about retail activation for your store.

Full article here.

Beauty Spending Trends: Gen Z and Millennials Defy the Norm

Despite a general cutback in consumer spending, a recent McKinsey & Co. study shows that Gen Z and Millennial shoppers are set to continue splurging on beauty and personal care products.

These consumers are drawn to affordable brands with clinical or prestige-style positioning. They prioritize efficacy over brand name and expensive marketing.

Beauty is outperforming other sectors, with skincare and lip products showing remarkable growth. The industry is evolving, and innovation is driving sales, especially among alternative brands.

So, what do you think? Will Gen Z and Millennials save the beauty industry amidst consumer spending cuts?

Full article here.

Ulta Beauty Launches The Joy Project to Stomp Out Negative Self-Talk

91% of shoppers said counterproductive thoughts is the main culprit denying them happiness, according to The Joy Study, a third-party study Ulta Beauty commissioned to learn more about how adults and teens nationwide experience joy.

Ulta Beauty is looking to address this issue with associate training right in the stores' aisles. Through The Joy Project, Ulta Beauty has partnered with self-motivation guru, Mel Robbins , to train store associates to flip their mindset through a series of mini-courses that provide strategies and tools to help associates learn to limit negative self-talk and help customers do the same.

Read the full article for more details about The Joy Project.

Contributors: Bryanah Tonkins, Ali Birouti

About ClearForMe:?We help you connect with your customers through ingredient education. Our Clickable Ingredients solution makes your ingredient lists interactive, educational and fun to explore.?Talk to us.