This Week In Beauty

Some of the beauty industry’s hottest topics this week include: what investors are looking for in beauty startups, a skin supplement from Clearstem with a new, more inclusive formula, and updates on MoCRA - key information and deadlines you need to know.

Check out the below articles to learn more about these latest updates:

What Investors Are Looking for in a Beauty Start Up

Investors in the beauty startup space are becoming more selective with their investments, even though capital is crucial for emerging brands in a competitive market. Here are three main takeaways from this article:

1. Focus on Wholesale Partnerships: Investors are encouraging beauty brands to prioritize entering specialty retail channels, such as Sephora or Ulta Beauty, early in their development. This strategy helps gauge the brand's longevity and success. Performance at these retailers is seen as a key indicator of a brand's potential.
2. Revenue Alone Isn't Enough: Investors are shifting away from solely relying on revenue as a metric for evaluating brands. Instead, they are looking for qualities like founder strength, brand authenticity, and the ability to create and maintain a dedicated audience. Brands that merely perform well without a strong brand identity are less attractive to investors.
3. Cautious Approach to Celebrity-Backed Brands: Investors are becoming more discerning about celebrity-led beauty brands. They value founders who are fully committed to their brand and can build demand, community, and organic growth. Brands with celebrity founders who have other revenue streams may not weather challenges as effectively as brands led by dedicated founders.

Full article here

The Latest in Nutricosmetics: Clearstem's Mindbodyskin 2 Supplement

Earlier this week, Clearstem released their viral Mindbodyskin 2 supplement with an updated formula. The coolest part: the formula is now safe to take alongside antidepressants and other mood stabilizers, making it inclusive of a wide range of customers.

The formula contains powerful ingredients including DIM, vitamin B5, and glutathione, to help target oil, digestion, detoxification, PMS and hormones simultaneously. The result? Optimized digestion and detoxification while regulating the hormones that lead to acne.

If you've ever suffered from acne, or any skin condition for that matter, you know how debilitating it can be. Studies show that rates of depression and anxiety among patients with acne reach up to >40%. With this nutricosmetic, Clearstem aims to allow customers the option to stop taking pharmaceutical drugs to combat acne.

Full article here

MoCRA: Guidance for Cosmetic Facility Registration and Product Listing. What You Need to Know

MoCRA deadlines are approaching quickly. The Food and Drug Administration has issued draft guidance for cosmetic facility registration and product listing, which are obligations under the new cosmetic regulations.

- The draft guidance can be found here.

- Key deadline to keep in mind is December 29, 2023. That's when submission of information about existing cosmetic product facilities and products is required.

- Registration and Listing Information required by MoCRA can be done online using the FDA's new system which will be available October 2023. A paper form will also be available as an alternative submission tool.

Full article here

Contributors: Bryanah Tonkins, Ali Birouti, Hailey Gerards

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