On this week: Battenhall in the running for SXSW '25, X files lawsuit against advertisers, and the U.S. Justice department puts new pressure on TikTok
Battenhall
The communications agency for the social media age. Named 30x Agency of the Year ??
Welcome to the Battenhall Weekly, Edition #27
SXSW is one of the biggest tech, entertainment and cultural festivals of the year – and public voting for the PanelPicker section is now open.
Battenhall has pulled together four amazing speakers and a compelling topic that explores how community-driven storytelling is transforming brand marketing. It will aim to provide businesses with advice on how to use tech and social media to engage with audiences, build a brand ecosystem that resonates, and make communities active participants in campaigns.
Help us take the stage at #SXSW2025 and cast your vote now by doing the following…
Voting ends August 18th—be sure to cast your vote before time runs out!
X is moving forward with a federal lawsuit in Texas against the World Federation of Advertisers, as well as CVS Health, Unilever, Mars, and ?rsted. The lawsuit claims that an orchestrated advertising boycott against X led to billions in lost revenue and violated antitrust laws. Both X CEO Linda Yaccarino and owner Elon Musk took to the platform to explain the decision to proceed after two years of issues.
After internal research revealed ad campaigns are more effective without targeted exclusions, Meta officially removed this option for advertisers. The setting allowed advertisers to exclude specific groups based on certain characteristics and behaviors, enabling selective audience targeting. The company found that removing detailed targeting exclusions improved performance by 22.6%.
The U.S. Justice Department claims TikTok and its parent company ByteDance violated a 2019 settlement with the FTC by continuing to collect data on children without parental consent and failing to honor data deletion requests. The lawsuit is yet another headache for TikTok, as the company continues to face pressure over a potential U.S. ban if it fails to divest from ByteDance in the coming months.
Snapchat is making impressive progress with its paid subscription model, announcing during its Q2 update that Snapchat+ has reached more than 11 million users. The company attributes most of its success to offering a wide range of special features, including AR features, Snapchat for Web, and generative AI capabilities.
Subscribe to The Battenhall Weekly for breaking news and insights in the social media landscape. For more analysis of the latest social media trends and exclusive invites to our events, head to battenhall.com/publications .
Want to suggest a story? Contact the team by emailing [email protected] .
Program Manager @ Insight | Speaker Agile2024, Consulting
3 个月I have up voted your presentation and added comments too. Please consider voting for my presentation as well.???Please vote for my presentation and comment! https://panelpicker.sxsw.com/vote/147299 I’m proposing a presentation at SXSW 2025 on ethical technology and responsible AI.? My meetup will cover: * Ethical AI principles * Reducing bias in AI data * Thought-provoking debates on the use of AI in hiring and healthcare Let's Talk Responsible AI to Build a Fair & Equitable World! AI is transforming how we live and work, aiming to benefit society without unintended harm. Responsible AI champions fairness, accountability, and transparency, ensuring respect for human rights. #SXSW2025 #AdventureAGoGo
Senior Account Manager at Battenhall
3 个月Good luck for SXSW, team!!! Anton Perreau John David Iglesias