This Week in B2B Social Media - September 23, 2024

Welcome to "This Week in B2B Social Media" – your go-to source for all things B2B social media!

In this weekly newsletter, we dive into the latest trends, strategies, and insights shaping the landscape of B2B social media marketing.

Let's dive in.

???? Industry News

• Here’s a handy guide on how to do meme marketing, via Hubspot.
• This is the lowdown on influencer marketing platforms, via Sprout Social.
• The word “podcast” turns 20.
• TikTok begins defending itself against the U.S. sell-off bill.

?? B2B Examples

• We love this #WorkingParentsDay carousel from People AI!
• Tray.ai kicks off its #ShowAndTray initiative while also celebrating #ITProfessionalsDay!?

Trends to Watch ??

• This big “Oof” on the United X handle is worth a mention.?
• Telegram will monitor private chats now since the arrest of its CEO, Pavel Durov, in France. (Some will argue Telegram was never private in the first place.)
• WhatsApp is working on allowing third-party calls from apps like Signal and Telegram for EU users.
• [INFOGRAPHIC] The most loved and hated social media apps by country.
• The Internet Archive and Google have teamed up to show you old versions of web pages. Here’s how it works.
• You can now delete and re-edit on TikTok.

??AI in Marketing

• Meta scrapped all public Facebook and Instagram posts since 2007 to train its AI.
• Meta isn’t being as forthcoming with AI content warning labels going forward.
• OpenAI says o1 can reason like humans.

?? Platform News

?? X

• X officially makes Texas its home.
• Here are the top topics on X (sorry, none are B2B marketing, and we are sad).?
• Here’s a guide to shutting down your presence on X without losing your data in the process, by Fast Company.

???? LinkedIn

• LinkedIn ups the competition between creators by recommending content from other creators below yours.
• Hootsuite published a guide to using LinkedIn analytics.
• Here’s how to opt out of LinkedIn using AI to train your content.

?? Instagram

• If you’re using targeted ads with Meta, read this. It talks about the data Meta is hiding from you.?

?? Facebook

• Mark Zuckerberg isn’t sorry for his mistakes. ??
• Speaking of Meta mistakes, the social platform has said emergency-related posts about wildfires have been removed for attempting to engagement-farm.
• Meta bans Russian state media.
• Meta adds new ad options for the upcoming holiday season.

?? Threads

• It appears that Instagram is testing the ability to message via DM from Threads to Instagram.
• What happens when you spend a month posting to Threads? Here are one writer’s findings.