This Week in B2B Social Media - October 14, 2024

Welcome to "This Week in B2B Social Media" – your go-to source for all things B2B social media!

In this weekly newsletter, we dive into the latest trends, strategies, and insights shaping the landscape of B2B social media marketing.

Let's dive in.

???? Industry News

• Breaking up is hard to do: The U.S. DOJ may recommend that Google break up.??
• Here’s a comprehensive list of 2024 startup layoffs, from TechCrunch.

?? B2B Examples

• Here’s a good example of a LinkedIn newsletter, The Funnel Lab Playbook, from CaliberMind.
• Like many in B2B marketing, we’re finding tons of value in LinkedIn newsletters. So much so that we made this video about it!?

Trends to Watch??

• The TikTok legal battles continue as more than a dozen U.S. states allege the video app is designed intentionally to addict young people.?
• Meanwhile, TikTok holiday marketing rolls on with new automated ad targeting options.?
• Do you remember the Twitter alt, Cohost? Neither do we. But it is shutting down at year’s end. (We know because apparently, our editor created an account and received an email they are sunsetting the site. Fairly, Cohost sent a data export).?
• This is just good info to share: Did you know new iPhone models can send messages via satellite in an emergency??
• Russia is banning Discord.
• ICYMI, here’s the WordPress drama explained.

?? AI in Marketing

• The “Godfather of AI” is glad Sam Altman was fired at OpenAI.

?? Platform News

?? X

• X once again works in Brazil.
• Did you know that Elon Musk has been hit with more Community Notes than Russian state media??
• X is changing how creators will be paid. Payments will no longer be based on ad revenue but on engagement instead.

???? LinkedIn

• You’ll be responsible for sharing misinformation on LinkedIn, according to the platform’s new service agreement. But get this, this is about AI content made with LinkedIn’s tools.
• LinkedIn has gifted us with a new puzzle game.
• Glassdoor is copying LinkedIn’s engagement features, like polls, videos, and images.

?? Instagram

• Here’s a comprehensive list of Instagram brand hashtags.
• Instagram is testing an integration with Threads.

?? Facebook

• Meta adds AI video animation tools for ads and other features at Advertising Week.
• Facebook is merging three ad programs into one. Facebook Content Monetization Beta is meant for content creators, so it’s more B2C but still good to be aware of if you work with any creators.?
• Could you maybe make some money as a content creator for tagging brands on Facebook? Take a look at a screenshot that shows Meta asking for permission to show creators’ tagged content across a variety of content—including ads.
• Meta is in the news for blocking links to political content regarding the U.S. election.
• Meta will share user info with two UK banks in a new data-sharing agreement.

?? Threads

• Meta’s Mosseri says the platform is on a mission to get the engagement bait under control.