This Week in B2B Social Media - May 6, 2024

Welcome to "This Week in B2B Social Media" – your go-to source for all things B2B social media!

In this weekly newsletter, we dive into the latest trends, strategies, and insights shaping the landscape of B2B social media marketing.

Let's dive in.

???? Industry News

• Google once again moves the cookie demise back.
• TikTok and UMG come to a new licensing agreement that’s being called a win-win for artists and TikTok creators. UMG will be tapping into TikTok’s e-commerce solutions.

?? B2B Examples

• This LinkedIn video from ON24 is a good example of what a keynote speaker video can be.

Trends to Watch ??

• TikTok Lite in Europe didn’t last long due to government intervention there.
• That TikTok ban could also grab CapCut, TikTok Notes, and Lemon8 in its net.
• Just in case TikTok does get banned, here’s a handy pre-ban checklist from ICYMI.
• As we reported last week about Meta, revenue is also up for YouTube.
• Gen Z is bringing back MySpace…but calling it NoSpace.
• Imagine seeing an ad on YouTube when you pause a video.
• Content creators should probably diversify beyond TikTok.

?? AI in Marketing

• Meta sees a stock plunge over what some perceive as aggressive AI spending.

?? Platform News

?? X

• Linda Yaccarino has announced the X TV App. X is copying off of YouTube’s test paper.?
• X keeps working on its video offerings by refining them with a full-screen iOS upgrade.?
• Be aware that X is about to hide all your in-feed response buttons.
• X has fewer moderators than other platforms, which probably surprises no one.

???? LinkedIn

• You can now add a “subscribe to newsletter” button to your LinkedIn profile.
• LinkedIn is adding gaming. Yes, you read that right.

?? Instagram

• Instagram is testing a lot of things that aren’t helpful for B2B, like the ability to send Reels to non-followers. ??

?? Facebook

• The EU rejects Meta’s pay or consent model.

?? Threads

• Threads is testing DMs.
• Threads Ads is in the works for late 2024.
• The Threads feed now has “top” and “recent” buttons.