This Week in B2B Social Media - May 20, 2024

Welcome to "This Week in B2B Social Media" – your go-to source for all things B2B social media!

In this weekly newsletter, we dive into the latest trends, strategies, and insights shaping the landscape of B2B social media marketing.

Let's dive in.

???? Industry News

• Social media marketing is less about interaction and more about entertainment, according to this article from Social Media Today.

Trends to Watch ??

• TikTok copies the Instagram collaboration feature.
• Here’s a roundup of influencer marketing trends from Sprout.
• Here’s a bookmarkable guide to TikTok trends from Later.
• What are the top 5 video trends overall? Wistia reveals its survey results here.

?? AI in Marketing

• TikTok will automatically label AI content.
• Google is going hard on AI with a next-level Gen AI search process. This appears to be another death knell for SEO.

?? Platform News

?? X

• 500K+ users are contributing to Community Notes on X.
• X loses a lawsuit against a data scraping company.
• Elon Musk is planning for X’s Grok AI to summarize news based on crawling X posts, rather than news articles outside the platform.?

???? LinkedIn

• People are now getting dates on LinkedIn.?

?? Instagram

• Reels longer than :90 hurt distribution.?
• Instagram tests having a Threads-like carousel.
• Instagram tests a BeReal-like feature called Peek.
• Instagram has been spotted doing some gamification.
• Some users can generate AI images in their DMs on Instagram.

?? Facebook

• This is a friendly reminder that Meta can always shut down all your accounts, like this.

?? Threads

• On Threads, you can now control who can quote your posts…er, Threads.

Leadtail Community Spotlight

• How to Bridge Sales & Marketing: Insights with Tiffany Otten from Power Digital
• Branding & User Experience Trends You Can't Ignore with Doug Hughmanick