This Week in B2B Social Media

Welcome to "This Week in B2B Social Media" – your go-to source for all things B2B social media!

In this weekly newsletter, we dive into the latest trends, strategies, and insights shaping the landscape of B2B social media marketing.

Let's dive in.

???? Industry News

• Managing your professional brand is more important than ever.

?? B2B Examples

• Clever Valentine’s Day social post from BILL.
• Isos Technology touches on the Atlassian Managed Services “breakup” around Valentine’s Day.?

Trends to Watch ??

• YouTube will now let you remix a video in Shorts.
• According to a new Pew Research study, nearly half of the U.S. population is on TikTok.?
• Super Bowl ads that paired celebs + influencers created a broader generational reach.?
• Here’s what the C-Suite cares about when it comes to influencer marketing.

?? AI in Marketing

• OpenAI announces Sora, its text-to-video model. It can make you a video in merely 60 seconds.?

?? Platform News

?? X

• Is X inflating its ad performance results??
• Could training an AI model be the real reason Elon Musk bought Twitter? Perhaps he just wanted its data??
• X will let you target ads directly to creator content, but it’s broad for now. Eventually, you’ll be able to target specific creators.?

???? LinkedIn

• Here’s a breakdown of LinkedIn user demographics.
• Public groups on LinkedIn are crashing the walled gardens of yesteryear.

?? Instagram

• What if you could create an alternate image background on Instagram and make it look like you’re somewhere you’re not? The app is testing this.?

?? Facebook

• Meta is testing a carousel of photos and videos.
• Meta is testing cross-posting between Facebook & Threads.

?? Threads

• Meta is testing Trending Topics for U.S. users.

Leadtail Community Spotlight

• Navigating the AI Revolution in B2B Marketing
• SEO: An Essential Part of the B2B Marketer’s Toolbox
• How to Market Your B2B Startup with Courtney Beasley-Widmer
• The Power of Human-Centric B2B Marketing Strategies with Mariana Cogan