This Week in B2B Social Media - July 1, 2024

???? Industry News

• LinkedIn brought B2B marketing influencers to the Cannes Film Fest.
• Adobe is in trouble for deceptive cancellation practices the Justice Department says intentionally mislead consumers.
• Sprout dropped a guide to DMs with message ideas you can steal.
• 30% of marketers have moved creative in-house. “83% say that in-house is better from a cost perspective, while 61% say that outsourcing is better for the quality of creative output.”

?? B2B Examples

• Ketch celebrates Take Your Dog To Work Day.?

Trends to Watch ??

• This could be useful: TikTok is testing in-video links.
• YouTube is testing crowd-sourced fact-checking in the U.S.??
• #HopeCore is a new trend started on TikTok and it’s about finding hope & positivity in the world.
• Sprout is offering some advice for writing TikTok captions.
• You already know TikTok dominates as a discovery platform, but here’s an infographic to dig in more.
• Discord wants to attract marketers with a brand refresh.

??AI in Marketing

• So what if your creative job goes away? Maybe it shouldn’t have existed in the first place. That’s according to OpenAI’s CTO… Let them eat cake?!?
• FYI: You may be part of YouTube’s AI summary experiment.
• Meta has found a way to add watermarks into AI-generated audio content, called AudioSeal.?
• Are there deep fakes of you on YouTube? You now have some recourse!?

?? Platform News

?? X

• X has plans to become the new Venmo.
• Have you ever wondered when your X followers are most engaged? The platform is working on a way to tell you this information.?
• Live streaming will soon become a Premium-only feature. (Social Media Today is saying it’s “weeks” away).?
• When X revenue takes a dive, it goes down 40% YoY.
• Go ahead and add your work experience to your X profile. (For desktop only.)?

???? LinkedIn

• We can never have enough LinkedIn strategy tips! [INFOGRAPHIC]

?? Instagram

• Log into Instagram and change a setting if you’d like to use the app to see political content. While Instagram says this was done in error, FWIW said you needed to change this setting every time you used Instagram. We tested it and found that you do need to manually change the setting to view political content, but not every time you use the app.?

?? Facebook

• Meta is introducing new tools for Messenger along with new AI features meant to be useful for businesses.
• Meta’s apps are dominating the download charts.

?? Threads

• We’re almost to Threads’ 1st birthday! The app is celebrating with cute icons.
• Buffer is offering some ideas to help you write Threads posts. This is obviously to coincide with their launch of Threads posting in Buffer and other 3rd party apps.
• Threads is adding topic tags to help you find posts you’re interested in.