This Week in B2B Social Media - August 26, 2024

Welcome to "This Week in B2B Social Media" – your go-to source for all things B2B social media!

In this weekly newsletter, we dive into the latest trends, strategies, and insights shaping the landscape of B2B social media marketing.

Let's dive in.

???? Industry News

• Here are more predictions on what could take place if Google breaks up.

?? B2B Examples

• Softheon and CaliberMind get into National Nonprofit Day.
• CaliberMind marks World Photo Day.
• The Cats at Tray had their special day!?

??AI in Marketing

• X launches Grok 2 in an attempt to boost signups for X Premium.

?? Platform News

?? X

• If you get X verified, you’ll gain more tools (as an organization).
• X still displays harmful content alongside ads.
• X could be banned in Venezuela and Brazil.
• 4K-character posts are possible for X with a new API update.
• Current data shows X hasn’t seen a major drop off in users.
• If you’re an X Premium subscriber, you get advanced analytics.
• You can sort your replies on X now.

???? LinkedIn

• Here’s the latest on whether hashtags matter on LinkedIn.
• Here’s what drives B2B ad effectiveness on LinkedIn.

?? Instagram

• Have fun cross-posting from Instagram and Facebook to Threads.
• We have come full circle back to MySpace days as Instagram starts enabling you to add music to your profile.
• Longer, 3-minute Reels are being rolled out to more users.

?? Facebook

• We all hate Meta Business Suite, but at least now you can connect more profiles to your account (up to 10 Facebook & Instagram profiles).?
• Here’s the rundown on the latest Meta ads updates.

?? Threads

• Creators and businesses on Threads are getting more features like insights, multiple drafts, and scheduling functions.?