This Week in B2B Social - April 29, 2024

Welcome to "This Week in B2B Social Media" – your go-to source for all things B2B social media!

In this weekly newsletter, we dive into the latest trends, strategies, and insights shaping the landscape of B2B social media marketing.

Let's dive in.

???? Industry News

• There are ~270 days to sell TikTok in the USA. But that could be extended by three months. Or it won’t be sold and (therefore) banned. But who would buy it? Here’s a good breakdown of what to expect over the next ~270 days in regards to TikTok in the U.S., via Social Media Today.?
• B2B brands are acting like consumer brands these days and why not??

?? B2B Examples

• Percona celebrates Earth Day, as does SugarCRM.
• Percona marks World Book Day by sharing a rich staff reading list. Chief Outsiders also shares a great reading list!?
• The CEO of Netail shared one of his favorite books for World Book Day—with a family-friendly twist!?
• Executives from Ordr also shared their favorite reads for World Book Day.
• Ordr asks what “LLM” stands for—wrong answers only.

Trends to Watch ??

• TikTok launched Notes in Australia & Canada. (That’s the photo-sharing app from Bytedance).
• Silicon Valley is still talking about AirChat this week.
• Gen Z isn’t planning to gallop toward Instagram in the event a TikTok ban becomes a reality.
• Telegram says it will hit 1 BILLION users this year.

?? AI in Marketing

• You may have noticed the integration of Meta AI into Instagram and Facebook.
• Why talk to your followers when you can clone yourself and have your clone do it instead?
• We all use Slack, which has nifty new AI features.

?? Platform News

?? X

• Hubspot’s founder is just as frustrated as you are about sharing links on X and LinkedIn.
• Will Elon Musk bring back Vine to X??
• X is pretty serious about video, as evidenced by a new look at a “video first” version of the platform.
• Elon Musk confirms, “Unfortunately, a small fee for new user write access is the only way to curb the relentless onslaught of bots.”?

???? LinkedIn

• Here are some good B2B content ideas for LinkedIn.
• LinkedIn Pages have new features like Sponsored Articles, Pages Messaging, and Featured Posts.
• Here’s a fun guide to Video Best Practices on LinkedIn.

?? Instagram

• This isn’t very B2B but still good to know—Instagram is offering new options for creator subscriptions. Why? Because — this is big — Instagram is facilitating 2 Million subscriptions within the app.?

?? Facebook

• Revenue is up at Meta, and the company is continuing to invest in AI.

Leadtail Community Spotlight

• Branding & User Experience Trends You Can't Ignore with Doug Hughmanick
• How to Leverage AI in your PR Strategy in B2B with Suzanne Block