This Week in B2B Social - April 1, 2024

Welcome to "This Week in B2B Social Media" – your go-to source for all things B2B social media!

In this weekly newsletter, we dive into the latest trends, strategies, and insights shaping the landscape of B2B social media marketing.

Let's dive in.

???? Industry News

• You MUST disclose on YouTube whether your content is AI-generated.?
• “Sharktank” guy Kevin O’Leary wants to buy TikTok! (With a syndicate of fellow business leaders).?
• TikTok + Hubspot teamed up to produce this lead gen playbook.
• More legal troubles in the EU. This time for Meta, Apple, and Google.

?? B2B Examples

• Valorant is doing pretty well at building community on Twitter.?
• Not only does this post show off that Televerde has won an award, but it also shows a good chunk of company culture!?

Trends to Watch ??

• TikTok is leaning into in-app SEO by having users create more search-friendly content.
• You should NEVER delete your YouTube videos!?

?? AI in Marketing

• Could Midjourney start doing 3D modeling??

?? Platform News

?? X

• X continues to add features to its job searching capabilities, now with filters.
• X is working on letting you minimize videos so you can continue scrolling, just like YouTube.?
• X is making it easier to ban users from communities (for spam).?

???? LinkedIn

• LinkedIn is adding dynamic UTM parameters.

?? Instagram

• How about 3-minute Reels? Instagram is testing it!
• What if you could comment on specific frames in a carousel? Content would likely get more focused engagement. Instagram is testing it.

?? Facebook

• There are good legal reasons Meta is reducing the reach of political content.

?? Threads

• Threads has entered the Fediverse, aka Mastodon. The Activity Pub Protocol is also showing up on Nostr.?
• Threads will also let users toggle on political content if they wish to see it.
• Threads is testing a “swipe” feature.
• Do you even want people to see when you’re online using Threads??

Leadtail Community Spotlight

• Five Secrets to Winning with Analyst Firms - Robin Schaffer
• Evolving Trends in Content Marketing: A Conversation with Casey Nobile
• Embracing the New Era of B2B Influencer Marketing: Insights from Carter Hostelley