Week 7: What's the Best Time to Post on LinkedIn? (Hint: Not Monday)

Timing is everything.

It doesn't matter if you're releasing a post, a newsletter, or even engaging with your prospects on LinkedIn, you need to time it right.

That's why in this week's newsletter, I want to talk to ask you how you're timing your releases on LinkedIn.

I want to ask you three things:

1. Have you been timing your posts depending on the your ideal customer's schedule?
2. Are you taking into consideration their timezones?
3. Or, have you just been sporadically posting?

Here's the thing.

Your timing influences your engagements.

And your engagements influence your pipeline.

Let's jump into timing on LinkedIn, here's an excerpt of our guide on LinkedIn posting that you can find on our blog .

The Best Day to Post on LinkedIn

According to the internal data that we have and gathered from several of our partners, here is the ranking of the best days to post on LinkedIn:

1. Wednesday
2. Tuesday
3. Thursday - Friday
4. Monday
5. Weekends

It's surprising to see that Mondays just rank fourth, and that's because people are usually preoccupied during the first day of the week.

Based on the heat map in the previous section, there's a spike in engagements only towards lunch breaks as compared to Tuesday, Wednesday, and Thursday.

Why Wednesday?

Wednesday marks the middle of the week and it's also the day that we've found that most people are engaged.

The middle of the week signifies the peak of pressure to get deliverables done before EOW Friday.

But, here's what.

It's also a time where people want to relieve themselves of that pressure and decide to browse LinkedIn for that relief.

This is the reason we see a spike in activity on Monday that mellows down on Tuesday but then picks up again on Wednesday.

Thursdays and Fridays are less hectic – in some industries – so people tend to spread their tasks more evenly.

How About the Weekends?

LinkedIn is a professional social networking platform by design so it won't be receiving a lot of engagement during the weekends.

People tend to gravitate towards more casual social platforms like Facebook, during these times.

Unless, it's a personal post or something that necessitates urgency – and even then – we strongly advise that you wait until....

Read the entire guide on when to post on LinkedIn !

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