Week 54: Mastering LinkedIn Engagement: The Full BAMF Guide

LinkedIn engagement is critical.

It helps drive people to your posts, get you noticed and bring in leads to your profile. It also works wonders for your brand awareness campaigns, you can get people involved in conversations about what you have to offer.

Beyond that, we have to remember that you have a higher propensity of going viral if you get a lot of engagement at the earlier stages of your post. This traction tells LinkedIn that your post is worth showing to more people.

However, there’s a small problem.

Improving LinkedIn engagement is not an overnight affair.

There are a lot of factors that go into getting better engagement.

For example, improving engagement won’t work if you don’t have an optimized profile and some content types will always get more engagement than others.

This is why in this week’s newsletter, we’re taking a look at how we can improve LinkedIn engagement with an excerpt of our LinkedIn engagement guide on our site .

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Increase The Quality of Your Content

This goes without saying that don't expect people to engage with content that's terrible.

But beyond that, even if you're already putting out good content, you should still strive to make each piece stand out and add value.

Don't settle for the benchmark.

Here are a couple of reminders:

• If your content is something you've covered before, are you attacking it from a new angle?
• Is it providing your viewership with value that will either inspire them or make them better at what they do?
• Are you providing a fresh take?
• Is your content actionable?
• Are there takeaways that will stay with them after they have read it?
• Will your intended audience find it easy to digest?
• Is it written in a clear way integrated with good storytelling?

Prioritize Mobile First

A majority of your audience will be seeing your content from their mobile devices, and you want to optimize your content for the largest group of viewers.

This increases the accessibility of your content making it easier for people who are interested to digest it.

We advise breaking down your content into three-liners and smaller paragraphs to make it easier for people to read on their mobile devices.

The easier it is for people to consume your content, the more likely it is for them to engage with it.

Hashtags Help

Hashtags help organize topics and niches into different categories online, and LinkedIn utilizes the same feature to help get creators' content to relevant audiences.

Using hashtags allows you to get your content in front of relevant audiences and literally tells the algorithm how to categorize and organize your work.

Getting your content to the right people is the first step in aiming for engagement.

Engage First

One of the proven ways to drive up engagement is to be the first to engage.

Notice someone you know commenting on your post? Make sure you speak with them and comment back.

Think someone on your connections list can benefit from the post? Tag them in a comment, you never know, they might tag other people in their connections who might like it as well and that can drive engagement.

You don't always have to wait for people to engage, sometimes it pays off to be the first one to move.

Critical Step: Create Avenues for Engagement

If you want people to do something for you, you have to engineer it in a way that will make it easy for them to do so.

This is where a LinkedIn post's CTA comes in.

A lot of people often forget to encourage people to engage with their posts, you could have a really cool post, but sometimes what people need is a little push to get them to engage.

Now there are a lot of ways for you to engineer this push.

• You can tell them to engage with you directly. e.g. "Tell us your thoughts!
• Questions can be used to do the same effect e.g. "What do you think about this?"
• You can provide a link to a different part of the internet e.g. "Don't forget to check out our website!"

How about if you're doing a giveaway?

This is where it gets interesting.

Do you know how you can get more engagement in a giveaway? Get them to do something for you.

Instead of relying on say, LinkedIn Forms, you can tell them to react to the post, tag their friend or comment their name below the resource. This way, you don't only show them that you're a thought leader who gives knowledge out for free, but you boost the odds of your post going viral on the platform.

We've done this ple...

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>> I want to improve LinkedIn engagement! <<

Digital Marketing News Roundup

• Check out Bard chatbot updates with Google’s new page
• Twitter announces an update on their approach to policy enforcement – “Freedom of Speech, Not Reach”
• LinkedIn has new verification features

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