Week 53: Here's How You Should Be Using LinkedIn Product Pages

You’ve heard of LinkedIn Company Pages and Showcase Pages, now LinkedIn Product Pages are here, and they could be the boost you’re looking for to take your products to the next level.

So what’s the deal with Product Pages?

To put it simply, they are landing pages for your products on the platform.

But forget boring company pages, these Product Pages, take highlighting your product to the next level.

First of all, the call-to-action they have embedded on the page can either be linked to your actual landing page or a LinkedIn forms.

Second, you can showcase your featured customers, giving you a boost to your social proof by creating trust by association.

Finally, you can add mixed media into your Product Page by adding images, screenshots and even screen recordings to highlight your product.

The catch is that it’s only available to select industries, but if you fall in the realm of SaaS, this could make the different for your LinkedIn social selling.

In this week’s newsletter, we’re including a quick intro to LinkedIn product pages taken from a guide that you can check out here .

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If you have a company and showcase pages for the different brands that you have, you might find it weird that you would have to create a LinkedIn product page.

But here's the thing.

There's a reason why LinkedIn offers new features like this.

A LinkedIn product page allows you to showcase a product to your prospects in its entirety.

Think of it as a separate page where you can house reviews, media and even showcase featured customers. It acts like a landing page for your product on the platform. You can add a CTA from the product page that takes the prospect directly to your product's page.

Product pages are essential if you want to isolate your product from your company or brand and provide your potential customers with a focused experience on the product.

These pages almost make your product easily searchable as LinkedIn now includes products as part of its filter.

To add to this, product pages also allow for your products to appear next to your competitors. Look at Hubspot CRM for instance, a quick visit to their product page shows their competitors on the righthand side.

Think about it, your company page is just supposed to highlight your company. Yes, you may be able to post updates about your products, but it's not the same as having a page dedicated to your product.

Who Can Get a LinkedIn Product Page?

Since LinkedIn are "fairly" new, they are not available to other industries.

According to the platform, LinkedIn product pages are only available to:

...Pages in the following types of industries: business-to-business (B2B) software, computer hardware, financial services, insurance, education, healthcare, and pharmaceuticals.

LinkedIn Product Pages

How Do You Create a LinkedIn Product Page

If your organization falls under any of the industries mentioned above and you currently have a company page, all you have to do is the following.

Hop onto your LinkedIn company page as a Super admin.

Click on the tab marked "Products", you'' find it towards the top.

There should be a button where you can add a product.

Now, here's the tricky part, your organization, and your product could have different names, so you want to select whether: "Yes, my product and organization have the same name" or "No, my product has a different name". Remember, the default is for you to create a flagship product, so you want to highlight your main product. If you do need to change the name of your product in the future, there is no easy way of doing it and you will have to reach out to support.

Now here comes the fun part, customizing your product page.

First things first, you want to...

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