Week 50: How to Fix Common LinkedIn Mistakes

Making mistakes on LinkedIn is normal.

...as long as you can correct them at the soonest.

Here's the thing.

Simple mistakes on the platform could hurt your optimization efforts and this can add up in the long run.

Imagine losing out on two or three potential prospects just because you didn't have a proper CTA on your profile or a link to the landing page on your website.

Most of the common mistakes we see people making are with regard to their profiles and missing information.

This is why we always encourage full profile completion to avoid these instances from happening.

Here's a quick checklist you can follow to avoid common LinkedIn mistakes:

• Complete your profile
• Optimize your profile
• Add website links – or anything outbound to bring in traffic to your landing page
• Run a quick grammar and spell check
• Post regularly to keep your profile active

We included an excerpt of our quick guide on common LinkedIn mistakes you should be avoiding.

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1. You’re not using strategic keywords for your branded summary.

TIP:?You need to revise your summary to contain keywords that you want to be associated with you. Doing this will establish your personal branding and will get you noticed easily when potential connections search for specific keywords.

We highly recommend that you write something creative and compelling, the kind that will turn heads and impress readers. You would want to make them curious and want to learn more about you.

This also helps support your LinkedIn SEO strategy making you more visible to clients!

Read more:?LinkedIn SEO: Search Optimization But For Your Company Profile! (Best Practices & Examples)

2. Your featured section is empty.

TIP:?This recent addition allows members to add multimedia and increase the likelihood of attracting people. If you haven’t done this yet, now is the time to add one in order to stand out from the rest.

Adding one will make people want to stay longer and learn more.

They will tend to explore your profile further and see if you are a perfect fit for their needs. Whether it’s just short audio or video, choose something that aligns with what you do professionally.

This gives your prospects a glimpse of what you do and extends your personal "real estate" on LinkedIn.

Make sure you add a link to your website and maybe even PDFs or links to publications you're featured in.

3. You don’t follow companies.

TIP:?The whole point of being on LinkedIn is to be discovered and to discover. If you’re not following any business at all then you better start today soon.

This makes it easier for you to come across job openings, find connections you can collaborate with, and extend your network.

What else can it help with?

You can keep track of what your competitors are doing.

Pretty neat right?

4. Your profile lacks important information.

TIP:?To be searchable, you need to complete your profile, from your job experiences to your educational background, skills, and affiliations.

The more detailed your profile is, the highly likely you can get a prospect to be interested in what you have to offer.. Visit the “Improve Your Profile” section and learn what is missing in your profile.

Don’t hesitate to highlight what you are truly good at.

5. Your jo...

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>> I want to learn more about mistakes I should be avoiding! <<

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