Week 46: 10 Lead Nurturing Tactics You Should Be Trying

Lead nurturing is a core part of any marketing strategy.

The only issue with is that it takes too long.

But, here's the thing.

The beauty of a slow and steady nurturing process is the fact that you don't have to force your clients to consider your offer.

Instead you use gentle nudges that guide to figuring out that your offer is the right choice for them.

It's such a non-invasive and subtle way to help them, help you.

Sometimes it can get tricky thinking of new strategies of gently allowing clients to fall through the pipeline.

So that's why we compiled a quick list of strategies and tactics you can easily deploy along with your current campaigns – of course – and score quick wins for your organization.

You can read the entire guide on our site here, but we've included an excerpt in this newsletter.

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3. Voice message

Who is on the other side of the line?

How can we show we are authentic?

Utilizing a voice message further gives legitimacy to nurturing your leads.

This tool allows you to record your voice to give to customers. In turn, they could also respond with a voice message. This type of interaction makes this tactic engaging and personal. It is a unique approach that is already of great value.

This is a welcome and a more natural way of communicating than text form.

Also, you can use this lead nurturing tactic to book sales calls with them.

However, you must consider that some of your prospects may overlook some voice messages. If there is not a careful strategy in place regarding sending voice messages, some may often get ignored. There may also be customers who are not interested in listening to each message because it is more time-consuming.

4. Email Follow-up With Resource

When you have a lead and start a relationship with email, you need to consider what you are communicating.

There are many types of emails that you can send to them.

You can send them an email with the following in mind:

• Welcome them
• Information drive
• Give instructions related to your content or theme
• Provide recommendations

The thing is, you have a lot to offer.

People visiting your website may be looking for more information or want to get to know you better. An email as a strategy to form this connection and communication can help bridge you both.

Advantages include helping customers become aware of your brand. You will also be able to increase their knowledge about your solutions.

Another advantage is that you can personalize it to your customer, further leading to sales conversions.

You can provide them with steps that will help direct them to your sales funnels. Whether they have a better understanding or are interested, they have the opportunity to get to your sales page right away.?

All this information is readily accessible in their inbox, which could also be your downfall.

You have to communicate so that you will not be considered spam, as many people may be turned off by too many emails or subject titles that seem suspicious.

Perhaps you also have to recheck to see that you have the correct email or that it is working to delete the obsolete from your system. You may have great content, but you also need to consider how fast the images or content will be able to download.

Make sure you exercise good email hygiene!

5. Tagged Posts or Engaging on LinkedIn

How many of us bought something just because someone we admired associated with it?

It is the same concept as tagging a post on LinkedIn. Through this strategy, you are helping others see the connection between the brand and someone else in the network that they probably admire.

One of the ways you can do this is to engage in someone's profile actively.

Imagine the possibility of exposure and generating hundreds of new leads just because of this association. Doing this adds credibility to the business.

Of course, there may be some pitfalls.

One is that anyone tagged may not want to receive the hundreds of notifications that someone commented on the post. This might be a turn-off and, depending on the situation, may not want to be tagged in the future

6. Kno...

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>> I want to check out the rest of the strategies! <<

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