Week 43: LinkedIn Boost: How Does it Work? Can I Use it For Leverage?

Sometimes all you need is a boost.

We’re fans of organic traffic at BAMF, but there are times where LinkedIn Boost can really help you out.

So what is it?

LinkedIn Boost is an ads feature that allows you to boost particular posts on your company page.

If you’re looking to get a temporary increase in eyeballs staring at your post, this is a great way to do it.

We recommend if you’re trying to drive traffic into a post that’s promotional or if you want to create some beginning momentum for a post.

Is it always the solution?

Not really.

We’re all familiar with the fact that profile posts generally get more traffic than page posts.

So if you need something to pop, you better also post it on your profile page.

However, if you need it for your page, it’s a great tool to have in your repertoire.

As usual, make sure you're tracking what you're doing with frequent checks on your analytics and the use of A/B tests.

We’ve included an excerpt of our full guide on how to use LinkedIn Boost from our website here so that you can check it out.

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What is LinkedIn Boost?

LinkedIn boost works by allowing you to promote any post on your LinkedIn page by clicking on the "boost" button. In a single click – plus a couple of options for granular targeting – you get access to options that will allow you to put your post or article in front of more people.

This gives you the ability to take any post that you have and maximize its reach.

How to Use LinkedIn Boost?

First of all, you want to navigate to the post that you want to boost on your page.

Make sure you are a super or content admin so that you have the proper permissions to make significant changes to your page.

After that, you want to either create a new post or navigate to an existing one that you want to work on.

When you scroll to the immediate bottom of the post, you'll find a button that will say "Boost". Click on that button.

This will open a brand new page, that will give you granular settings that you can use to customize the way you advertise your post.

Pay attention to this part.

This is probably the most critical step since it determines how efficient you are with your targeting and ad spend.

You want to adjust these settings to make sure that your post only appears to people within your target ideal customer profile.

Here's how to create an?ideal customer profile!

First of all, pick out an objective. You can increase awareness or increase views – in this case – since we're using a video post as an example.

Your next option is to select an audience.

There are four main options:

1. Profile based
2. Interest based
3. LinkedIn Audience template
4. Saved audience

Here's what.

Depending on what option you choose, the options below will also change.

If you chose a profile based audience, you get access to a LOT of options to tweak your audience characteristics.

You don't just get industry picks, you get options on specific job titles plus functions.

Also, there's the nifty exclude function if you want to take things to the next level.

Interest based audiences work differently, too.

You get access to locations that you want to target, combined with groups that your audience is in.

LinkedIn also gives you the opportunity to expand your network using this option with its "Automatic Audience Expansion" which is a kind of like "Lookalik...

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