Week 4: LinkedIn Formatting: Bold Text, Adding LinkedIn Bullet Points, and More!

Hey y'all!

I hope everyone's having a great week.

I wanted to talk to everyone about appearances.

You see, they matter.

Whether it be artwork, your poses, or even your posts.

They all play a role in sparking people's interest.

This couldn't be even truer than on LinkedIn.

So, I decided that today I'd share an excerpt of a guide that we have on LinkedIn formatting. I couldn't include everything here, but you'll find out how to add bullet points, bold text, and much, much more in the full version.

Here's an excerpt of my guide on LinkedIn formatting that you can read in full here:

Why Should I Pay Attention to LinkedIn Formatting?

Appearances matter.

That's why we spend so much time polishing up our profiles and making sure that we've fully optimized everything that we can get our hands on.

But, even little things such as posts have to be properly formatted to make sure they look good.

LinkedIn is built just like other social media platforms where only plain text is allowed as a primary input. This helps standardize the text that you see and makes things accessible for everyone.

However, just because it's standardized doesn't mean you can't have your own creative input.

Proper formatting allows you to have better-looking posts, attractive headlines, and colorful about summaries that don't look generic.

This means your posts are more efficient because they are read more often than non-formatted text.

Mobile Considerations

Before starting off on LinkedIn formatting, make sure that you consider mobile optimizations first.

A significant amount of people on LinkedIn are using the platform on their phones.

Optimizing your formatting for mobile will look great on both mobile, tablet, and desktop users.

But, here's the thing.

if you decide to optimize for desktop first, it might look wonky when it comes to mobiles and tablets.

Naturally, you should pick the approach that helps you optimize everything at once, i.e. mobile.

Sentence Lengths

When you're optimizing for LinkedIn mobile, your first consideration is sentence lengths.

The TLDR is; they need to be short.

Why?

They make posts and content look less text-heavy, and they're less intimidating to read.

Shorter sentences are also easier to digest and they have the effect of driving a reader to read more of the content that you've put out.

Paragraphs

Limit your paragraphs to a maximum of three and a half lines whenever you can.

At BAMF, we've even had posts with single-line paragraphs that have worked well.

Again, this helps with relieving your prospects from reading text-heavy posts.

This also helps create a flow, but more on this in the "Structuring Your Paragraphs" section.

Emoji Use

Use emojis.

They add a little variety to what people read on a daily basis on LinkedIn.

You can use them pretty muc...

Find out how to add bullet points, bold text and more here!

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