Week 35: The 14 Growth Hacking Skills That Every Growth Marketer Needs

Are you hiring a growth hacker or deciding to become one yourself?

Great.

Have we got the list for you.

After years of being at the forefront of growth hacking, we’ve identified the 14 skills that every growth hacker and aspiring full-stack digital marketer should have.

Now this isn’t just a list for growth hackers.

If you’re looking at expanding your skillset or taking on more growth, you’ve got to get handle on these things to take your game to the next level.

We’ve included a couple of the skills here and you can check out the rest on our site.

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Skill 1. Tracking

Monitoring performance is one of the ways that a growth hacker gathers data and determines if a campaign is worth the effort being put to it.

It’s an important part of ensuring that resources are being used properly and ensuring that a company is on track for growth.

But, that’s not all.

They should also provide be able to determine which KPIs matter the most and find areas of improvement at every step of the way.

A typical growth hacker will:

• Assign different UTM parameters for each piece of content they release, some even assigning a different UTM parameter for each element on their page.
• Leverage Google Analytics data.
• Use Facebook Business Suite, LinkedIn Campaign Manager, Twitter for Business, or any other social media ads tracking platform.
• Track organic search performance with the Google Search Console or other third-party tools such as AHREFs, Moz, SERPRobot, etc.
• Monitor the CRM that an organization is using.
• Know how to score leads.
• Monitor spreadsheets with lead generation data.
• Validate and qualify data.

Other skills that they could have are heat mapping to improve UX and UI, and using cookies to make sure they’re following their prospects.

Skill 2. Testing

If they know how to track, they definitely know how to test.

I’ve never met a growth hacker that’s only used one standalone campaign or released one version of a post that’s intended to go viral.

It’s never happened.

When we were studying virality on LinkedIn, we would take down a post after a few hours if we didn’t get the result that we wanted – which led to us finding out the secret sauce of LinkedIn virality.

A/B testing is a natural reflex of most growth hackers because they want to be efficient with their campaigns.

Here’s what.

Nobody really knows how the market will react.

If someone claims otherwise, they’re probably lying.

A growth hacker, no matter how sure they are of their theories, will always test first. That’s how they guarantee results.

Think of them as market scientists that want to make sure they’re doing the right thing.

If you ask us what’s one of the best growth hacking skills, it’s got to be tested.

Skill 3. Copy Writing

Writing is a critical growth hacking skill.

There’s no way around it.

You might have all the marketing skills in the world, but you should still know how to write a good CTA …at the very least.

The growth hacker you hire should be able to determine good copy from bad, and write copy on the fly if the need arises. This means being able to come up with captions, marketing copy, titles, and even LinkedIn headlines.

However, they don’t need to be fully-fledged writers.

You can’t expect your growth hacker to write articles for you on a daily basis, but they should be able to if it’s needed for growth.

Make sure you ask if they’ve written anything in the past.

There’s a fine chance that they have.

After that, read it.

Does it click? Is it written in a good way? Are you convinced by the copy?

These are important things to consider.

Skill 4. Bran...

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>> Do I have what it takes to be a growth hacker? <<

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