Week 34: Connecting on LinkedIn: Skipping The Pitch

You’re not supposed to pitch to a client the first time you reach out to them.

That isn’t going to do you or your reputation any good.

Here’s the thing.

Imagine pitching how good of a spouse you’ll be on the first date.

Isn’t that a little too forward?

It builds no rapport and you will definitely come off as a creep.

You want to build a connection, have a reason for a relationship, and then jump in with a proper pitch.

In this week’s newsletter, we wanted to share with you our proven techniques of connecting on LinkedIn while skipping the pitch. This taken from an extensive guide on LinkedIn pitching from our site.

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Why You Should Skip The General Message

More often than not, it’s tempting to send a general message out to save time.

I mean, who wouldn’t think of doing that?

You’ve already spent hours lead prospecting, and all that’s left is to massively connect with people, and send them a message saying, “hi”.

But, here’s what.

Don’t throw all your hard work down the drain.

Sending general messages?do not work anymore.

And, here are the reasons why:

• You end up wrecking the value of the platform which just spoils it for everyone.
• Prospects end up being put on the defensive because you are generally not offering anything of value.
• It leads to LinkedIn inbox clogging, which disrupts your outreach campaign.
• And lastly, and probably the most important, it makes you look lazy. Now for a growth hacker, that's inexcusable.

People don’t respond to general messages anymore because it doesn’t address them personally.

Think about it.

When’s the last time you replied positively to a general call to your attention?

Unless the value proposition is absolutely mind-blowing, you tend to ignore these messages.

Don’t get me wrong.

There are a lot of ways to personalize a general message to very, very specific niches, but most of the time they don’t work because people can smell a general message miles away.

If you want proper results, you’ve got to write the messages yourself.

Yes, I know that might sound like a lot of work.

But, put yourself in the shoes of your prospects, don’t you want personalized messages, that not only cater to you, but provide value at the same time?

A-B-C

Before I get into the nitty-gritty, I want to tell you about something that’s led the way we conduct our operations since Day 1.

It’s called the A-B-C rule.

No, this isn’t the Always Be Closing acronym that some overly hyped salespeople will talk to you about.

My A-B-C’s stand for “Always Be Cool.”

It’s a lesson, I learned from my surf instructor Michael Willis, back when I was younger and overly eager to ride the waves.

You can check out his video?here.

Long story short, you can’t rush into things. Whether it be surfing or lead generation. You might end up missing the mark or worse, missing out on perfect timing.

According to my mentor, “Always be cool... things get heavy, people get upset, you get pummeled by a wave, no worries, you just stay cool and point your board safe to shore, and you’ve got nothing to fear.”

Don’t be overly eager, and learn your A-B-Cs.

You don’t want to botch things or go into battle unprepared.

Now onto the technical stuff.

YOU-VALUE-VALUE-VALUE-ME

What’s BAMF’s ultimate frame...

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>> I want to pitch properly on LinkedIn! <<

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