Week #2 and Week #3 Highlights of the #AnAdaDay Challenge

Let me start by saying this -

MY INBOX IS FLOODED WITH APPRECIATION

What started as a fun exercise has managed to create a minor minor stir and I am very grateful for it. Positive messages and comments increase my drive exponentially. Please keep them coming.

Though some days I am a total blank.

It’s usually easy to pick an idea and make some random product wear it in these minimal ads. But this process or this reverse approach is quite a bad habit that I am trying to overcome. I rather use a list of brands these days to go ahead, more like the briefs and products you get in real life scenarios. It does take more time but I get to exercise my brain cells a bit more.

In today’s blog, I have only decided to pick the ones that resonated with everyone and me. (if it can be put in my list of popular minimal ads)

Let’s see how I got to where I am by analyzing what and how I thought of the matter.

Let’s start.

#1 Thought Process behind this UBER POOL Ad concept

I was literally being crushed in a bus when this thought came to me. Saving money shouldn’t be the goal always.

Imagining a pain point and then buttering it up with benefits doesn’t win the sale or create an impactful ad if the admaker has not experienced the REAL thing. It is vital to understand the product or service sometimes, if not most.

As simple as would you try it yourself and if so WHY over others?

#2 Thought Process behind this Old Monk Ad concept

I wanted to do a drink or a beverage ad. So, I randomly picked Old Monk- it is very popular in the contemporary INDIAN meme culture (REMEMBER- Jo dikhta hai, wo bikta hai).

The rest was just to come up with something catchy. 

As basic as why do people drink? I picked the most cliched reason but wrapped it in some humour. It worked.

#3 Thought Process behind this CYCLE AGARBATTI Ad concept

Not so much an original one. I believe there are similar ads done like this on TV. I don’t quite recall and it would have been time intensive to research it.

This ad was more like SETUP and PUNCH. SIZE AND PLACEMENT of font always determines where we look first. No Rocket science here.

#4 Thought Process behind this Ray Ban ad concept

Once again this relates to real life. I do wear glasses and that day I had just come back ordering a pair. I remember the shopkeeper mocking me as I could not differentiate between two similar frame colours after taking mine off. Even though I got it right later by focusing my eyes hard, it was late. I was buffering like YOUTUBE videos.

Rest is history.

Perhaps the most liked minimal ad of the series. Also maybe because it is kind of INTERACTIVE. I have to repeat the success with something better.

#5 Thought Process behind this NAUKRI.com Ad concept

It’s funny how ideas associate and connect themselves, sometimes without your intervention.

Cat lovers must be familiar with the PSST...memes. Something like PSST...do you want some drugs? And that is often a cat saying it. Hilarious.

Chose a popular job portal and here it is.

#6 Thought Process behind this TABASCO Ad concept

TABASCO does have some creative ads already. I wanted to do something on par, if not better. I had read this kind of line somewhere in some marketing book. Modified it and it fit quite nicely. 

You never know what might come in handy at what point. READ. READ. READ. As much as you can

#7 Thought Process behind this SPOTIFY Ad concept

I had picked up SPOTIFY and I was fixated on that PLAY button logo. Now the question was how to connect SPOTIFY to something else that is real. Ofcourse, everyone enjoys music. I focused on the WHY and came up with this. This is the most minimal of all.

Imagine if we had a picture for each term or real life phenomena. Egyptians had it at one point. I think the Chinese language is based on similar lines. Do correct me if I am wrong.

#8 Thought Process behind this EVERNOTE Ad concept

VAMPIRE DIARIES anyone?

There is this girl who keeps on writing on her diary saying, “Dear Diary...”. That’s a wreck of a storyline I followed for three seasons when I was young and dumb. (pls dont judge me). Plus this is a popular phrase in the language of Journals and poems.

EVERNOTE is literally is a DIARY replacement, a digital one. Connected the two ideas.

Hope you enjoyed reading this. Leave a positive comment if indeed. :)

If you want to see all of them pls search this on search tab: #AnAdaDay . You can even follow this hashtag if you want to see them everyday. LinkedIn algorithm plus my posting times might not make it appear in your feed all the time.

Thank you for your patience and love. More to come. :)