Week 19: How to Create Multichannel Campaigns (LinkedIn + Facebook + Email) To Boost Conversions

Your campaign won’t work on one platform alone.

Why?

Because your prospects aren’t just on one platform.

You need to design a journey that reaches out to your prospects, one nudge at a time.

For example, how could you reach out to them with LinkedIn, send them a subtle reminder via a Facebook ad, and then end with an email?

Doesn’t that sound like slow encouragement rather than forcing marketing material to them?

You see people don’t like force, they prefer being coddled and gently nudged towards a decision.

During that process you want to gently convince them that’s it’s the right thing to do.

The problem is people think it’s difficult.

The truth is it really isn’t.

As long as you can identify who your prospect is, where they lurk, and plan out their journey, it’s as easy as launching individual campaigns on LinkedIn, email and Facebook.

Anyone can do it.

Do you have a Facebook and LinkedIn account for your organization?

Then that’s all you need for a lot of campaigns.

You just need to plan the hand offs.

We included an excerpt of our multidimensional campaign guide that you can check out here

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LinkedIn

It's only right that we start with LinkedIn.

There are several ways to use LinkedIn in a multichannel campaign, you can either use it as your starting point, as a lead prospecting tool, for lead nurturing, or to follow up with your prospect in the interim.

Being the largest professional social network in the world with about a quarter of a billion active users. It’s the platform of choice if you want to market professional products or services.

Here’s how you can use its features.

LinkedIn Posts

The LinkedIn post is the most powerful part of LinkedIn apart from your profile itself because it serves as a lead magnet to get people to your profile/

Learn more about LinkedIn?post virality here.

The most common way to use LinkedIn posts is to drive traffic to your profile which serves as your landing page on the platform.

However, you can also use them in different ways if you're implementing a multichannel campaign.

BEST USE CASES

• Engage with the people that are on reacting to your posts and attempt to bring the conversation to another channel.
• Personally connect with people who reacted positively to your posts with a connection request.
• Use the post to host a lead magnet that will take them to a landing page where they can sign up to grab emails or a Facebook group that they can join.

LinkedIn Connection Requests

Be wary of sending too many connection requests. You want to send requests to people that you know to a degree. This is why we advise that there be interaction in the beginning.

Whatever you do, don't sell on your first message.

You'll come off as really spammy.

BEST USE CASES

• Sending a connection request after engagement with a post.
• Send a connection request to people after you’ve gotten a recommendation from a common connection.
• Sending a request with an invitation for them to check out the rest of your content in your Facebook group.
• Send a request if you’ve already contacted the person via email, this helps you make a more casual connection on a different medium.

LinkedIn Company Pages

A company page on the platform acts as the personal profile of your organization. Although, we advise that you work on your personal profile first, having a loaded company page can help you make a difference.

They can be a secondary source of traffic for both your landing pages and your LinkedIn profile.

BEST USE CASES

• Invite people who are following the company page to join your Facebook Group
• Engage with the people interact with company page posts just as you would with regular LinkedIn posts.

Facebook

Facebook Custom Audiences

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>> Check out the entire guide here <<

Digital Marketing News Roundup

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