Week #17 is here.

How fare the extended IDs of Europe and North America? Well, here are the Week #17 results. Note that you'll notice an overall dip in IDs for Europe in last week's numbers. The dip affected all of the IDs, so the leaderboard for Europe is similar to previous weeks. For a bit of clarity we included the Top 10 leaderboard as the first chart in the Europe section.

The Europe charts are displayed first, then followed by North America.

You’ve been asking us to share universal/extended/alt ID insights to help make decisions about your identity infrastructure today and in the future, so that’s exactly what you’ll get in this tracker. It’s a race to replace third-party cookies before Q3 2024. Roqad has a front row seat to the European and North American universal ID landscape (among others), and while we can’t speak for every single bid transaction, we have a pretty good view of what is happening.

The Europe Charts

The North America Charts

Muchas gracias to data scientist Micha? Brzozowicz and intern James K. for the ID numbers and charts. Reach out to Joe Cha if you have questions about extended IDs, 3PCs, probabilistic identity, etc. or you can have a face to face chat with one of the Roqad identity specialists attending ADZINE CONNECT or Cannes Lions International Festival of Creativity . Face to face is better sometimes, right?