Week 10: How To Become a LinkedIn Influencer? Ultimate 10-Step Guide

Do you want to scale your business on LinkedIn?

Then, the goal is to be seen.

At BAMF, our goal is to make influencers.

And, we're not talking about just making people famous.

We're talking about turning people into thought leaders, the voices of reason, and helping people add value to others.

However, you can't do this overnight.

There's a lot of planning involved and sometimes thing can go wrong.

That's why we created a guide that can help you out.

Here's an excerpt from the full guide that you can check out here.

2. Make The Right Connections

How to become a LinkedIn influencer?

Check out your connections.

If you’re into B2B healthcare, it would make absolutely no sense for your connections to primarily consist of astrophysicists.

Your posts won’t get any traction because the bulk of your reach is not your intended audience.

At the beginning of your road to influencer status, you want to start connecting with people that are in the same industry as you. This gives you an audience that understands what you do.

They will be able to relate to your content and you will be able to provide content that gives out value – we’ll talk about this some more in the next section.

After you’ve built a good base of followers, I’d highly recommend that you turn on your “Follow” button on your profile.

Why?

Because nothing screams “influencer” than that button.

It’s one of the things that separates a normal marketer from a bonafide influencer on the platform.

3. Create Valuable Content

Influencers add value.

And, one way you can add value on LinkedIn is through the release of valuable content.

This is content that influences people to do something about their current situation. It’s actionable, emotional, and full of actionable insights.

There are different content types that you can play around with on LinkedIn:

• Plain Text Posts
• Giveaways
• Slides
• Videos
• Articles
• Polls

However, there’s always this notion that you have to release original content.

That’s not always the case.

Sometimes we find that using templates and repurposing content – even video – can do a lot of good in generating views and engagements.

If your content has no value and is just content for the sake of content, you’ll lose followers. People don’t want to read about or watch things that do nothing for their lives.

At the very least make them smile.

4. Make Sure That Content Has Engagement

Apart from releasing content, you need engagement.

Here’s what.

Engagement is the foundation of virality.

According to the many studies that we’ve done in-house, we’ve found that the more engagement that you have in the first couple of hours, the more likely it is for LinkedIn to put your post in front of more eyes.

The reason behind it is simple.

LinkedIn wants more people glued to their site, and the more engaging your content is, the more people stay on the site. In effect, they want to promote content that’s engaging.

However, the initial engagement you get highly depends on you.

What you do to make sure that your content gets engagement in the first few hours is vital to your influencer status.

Look into improving CTAs to get people to engage, or using LinkedIn pods to get that initial boost you need.

>> Read the full guide here! <<

Digital Marketing News Roundup

• LinkedIn wants to talk about its algorithm in a series of videos releasing soon.
• Google updates are rolling out.
• Meta has a new privacy policy that we should all check out.