Wednesday Morning, Issue 29 (9/4/24)
Hello and welcome to Wednesday Morning, a bi-weekly digest of the social advertising platform news and updates you need to know, along with occasional deeper dives, best-in-class ad examples and the resources we find truly helpful.
Threads ads tests spotted in the wild, TikTok shares holiday playbook and an expert shares tips on how to use LinkedIn's Audience Network in a standalone capacity.
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Threads ad tests spotted in the wild and within reporting dashboards. No timeline has been shared, but we welcome this holiday media plan disruption. And more Meta placement news, you may soon see ads in your Facebook notifications feed.
Alcohol brands are not jumping on the recent green light to advertise on TikTok, citing a lack of clarity around the dos/don’ts and potential pitfalls (comments, virality).
Reddit wants media companies to spend more time on the platform and it’s giving them the tools to do it. These tips for engaging on the platform were written for media publishers, but they’re a great read for any brand that’s investing in Reddit ads and has a curiosity for expanding their presence to include organic activity as well. And one more note on Reddit resources, if you're running ads and don't have a rep, reach out to secure one as having a 'managed account' will ensure you have access to all beta offerings (like in-platform lead gen).
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TikTok released a Holiday 2024 Playbook. Not all platform-issued playbooks are worth the click, but this one is full of best practices and platform-specific ad messaging inspo.
And more, this new Reels creative playbook from Meta is a great read as you plan your holiday creative.
This helpful LinkedIn Audience Network guide from Tomas Komarek highlights opportunities for using this placement intentionally in a standalone capacity (vs. instantly turning it off in all campaigns).
AD INSPO ?: It’s a slowish news cycle this issue, so here’s some B2C and B2B ad creative that made me pause recently: Pura, Tumble (B2C); Reddit and HockeyStack (B2B).
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