Wednesday Morning, Issue 18 (3/28/24)

Reddit announces AI feature to help brands write Reddit-ready ad copy, LinkedIn expands Thought Leadership ads beyond employees and TikTok video shopping ads are now available globally.

??? JUST THE HEADLINES:

Reddit announced several helpful platform updates for brands:

• First, a new ad format that we can’t wait to try: free form , which mimics the megathread organic format.
• Next, a new data partnership with Cision , giving Cision users access to more in-depth platform data via the Reddit API.
• And finally, Reddit realizes you may not be comfortable writing ad copy for its audiences, so they’ve enlisted AI tech to help you with that .

TikTok’s latest updates make video ads and carousel ads more shoppable , a good update for any ad format. Here’s what’s new:

• Video shopping ads are now available globally
• Brands can now automatically populate their product catalog into formats like Carousel and Product Tiles
• Carousel ads now have a “Shop Now” CTA

LinkedIn says game on to spon con with expansion of Thought Leadership ad s. Advertisers, this means you can now sponsor posts by individuals that aren’t employees , as long as the individual approves the brand’s request, similar to other ad platforms.

And finally, dynamic UTMs will be rolled out globally on LinkedIn by the end of March . Could we hope for a campaign manager app next?

?? RESOURCES: TikTok platform released a new Lead Generation Playbook . Their Hubspot integration announcement last year was an interesting step toward gaining B2B ad spend consideration, but I’m still not completely sold.

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