WeChat Advertising

This week is all about advertising and WeChat.

Did you know that like Google, WeChat has its own search function that allows users to search for information (articles, videos, links to external websites, etc.) within the app?

Our new article delves into WeChat Search, and explains how it can help advertisers promote the following products or services:

• Public accounts
• Apps
• Stores
• Games
• Promotional events

On the WeChat advertising blog, we examine how WeChat ads have helped several B2B and B2C businesses generate high-quality leads and sales. These real-life examples offer a template for businesses looking to reach a Chinese audience for the first time or help companies already established in mainland China to get more leads.?

Promotional events and giveaways are one way to get people to know your brand, but how do you motivate a potentially apathetic customer base to get excited enough to participate??

One Chinese mall in Chongqing found a novel way of using tiredness and apprehension to create a clever marketing effect.?

Playing on the Chinese viral meme where young people posted photos of themselves “lying down” to demonstrate physical and mental exhaustion and apprehension about their future prospects, this mall held a six-hour “Lying flat competition” with the winners sharing a cash prize (about $30 each in the end).?

While that might seem like a small reward for (...not?) a lot of effort, the unique style of competition and its reference to popular culture might be what attracted people to participate.

If you need a bit of “cuteness” to brighten up your week, here’s the story of the three-year-old Mongolian girl who amassed millions of likes on Douyin (TikTok) for her horse-riding skills.

If you're thinking about launching a campaign in China any time soon, we should share that there's a seasonality to our business.?

We're currently unable to keep up with proposals from interested companies, but by December, we'll be open to interest. It's like this most years because Chinese teams are at 100% in December while Western teams are slowing down for Christmas, which is the best time to get started on Chinese marketing.

Have a great week!!!