WEBSITE TRANSFORMATIONS - Make Sure “The Director Of First Impressions” Gives “The Right Impression!”

I'm always telling business owners that these days, their “Director Of First Impressions” is no longer the receptionist who answers the phone.

She has long ago been relegated to “second base”.

Your “Director Of First Impressions” is now YOUR WEBSITE!

It’s the very first port of call for 99% of your prospects – so it’s VITAL that it appropriately reflects your “brand persona” – & “SELLS”.

If your “brand personality” is upmarket like BMW, you need your website to communicate this.

If your business is more suited to a “working class” audience, then your website should probably communicate a more “K Mart demeanour” – it’s simply horses for courses.

Simple for us – but you’d be amazed to learn that the vast majority of businesses GET IT WRONG.

The Institute Of Wow works closely with Australia’s leading “direct-response” website company – which specialises in providing sites that SELL.

So when you join “the Wow environment”, part of the many advantages you’ll enjoy is the access to JD’s “secret weapon” when it comes to creating “websites that SELL!”

JD “designs” the components & “look” of the site – & his “secret weapon” design studio MAKES IT HAPPEN.

Here’s Why Our Websites GET RESULTS!

The reason the websites that we design result in more sales for our clients is because we’re marketeers, not just graphic artists or techie-geeks. It may sound strange for us to say this, but the last people in the world that you want working on revamping your website are graphic artists or geeks.

Let’s just start with the most important component of your website – your home page. You need to consider your website as the “online advertising brochure for your business” – it’s that plain and simple.

Just consider it as an electronic version of the brochures that you may have been letterbox distributing for the last 10 or 20 years, only in this instance, you can include fantastic things like video content and valuable links to other websites and information.

But just as the front cover of your letterbox brochures was the most important part of those documents, so too is the home page of your website .

And if you look at most of your competitors’ (or any websites for that matter) you will see that their home page is awful. This means there’s a terrific opportunity for you to steal market share if you create a home page and a website which is “sales driven”.

Just as popular women’s magazines (such as Woman’s day, New Idea and Woman’s Weekly) treat their front cover as the most important page of the publication, you need to do likewise with the front cover (ie: home page) of your website!

Check out my website transformation page at https://www.theinstituteofwow.com/website-makeovers/