WEBSITE TAXONOMY — EVERYTHING TO KNOW
Manasa Sree - SEO Specialist in Bangalore, SEO Freelancer SEO Expert in Bangalore??
In the world of search engine optimization, you will come across multiple phrases that are most commonly used. Website taxonomy is one of those. Also popular as URL taxonomy, website taxonomy plays a crucial role when it comes to scaling up your SEO plan with the changing of time.
In this post, we are going to cover every important aspect of website taxonomy and help you explore important details in this regard. Let’s start with the basics.
An Introduction of Website Taxonomy
Website taxonomy defines the complete structure of pages into multiple silos. They are structured quite similarly as the set up of subfolders of the URL. So, before diving into details, you need to get details about the relevance of the URL structure, which consists of two important parts such as subfolder and slug.
Slug is any new page that you create for your website. Moreover, when you create a page as a parent page, then the name of the subfolder will also be the same. And the new page that you will create for multiple sections would be the child page of the first page
Take a look at some close examples:
- https://www.jootoor.com/services/
- https://www.jootoor.com/services/graphic-design/
- https://www.jootoor.com/services/graphic-design/logo-design/
Impact of Website Taxonomy on the Architecture of your Website
If we talk about the architecture of your website, it has a direct impact on website
taxonomy. It is vital for you to make sure that your website is blessed with clean and proper URLs. It makes the architecture of your website proper. Besides, another great advantage is that it helps Google and other search engines to crawl your website without any hassle and thus, also improves its online ranking.
What is Bad Website Taxonomy?
Bad URL taxonomy is also known as ‘Hot Garbage’. Here are several things that cause this issue. It takes place in different ways. Meanwhile, it occurs as a common issue for those who use WordPress websites that include the date into the URL. It makes your URL unnecessary too long.
- https://inforevealed.wordpress.com/2019/11/21/is-mobile-app-essential-for-augmenting-the-growth-of-businesses/
- https://inforevealed.wordpress.com/2020/04/22/steps-to-create-a-professional-website-for-your-business/
In the above, you can see the URLs of the same website for different pages. These include the date of the published blogs. And it indeed comes in the category of hot garbage.
Introducing Optimized URL Taxonomy
To understand optimized URL taxonomy, it’s crucial for you to get details about how URLs define a particular section that they actually belong to. The topic is the same while sharing a clear relationship with those of several other websites.
You can take a glimpse of the following of the URL
- https://www.jootoor.com/services/creative-agencies/
- https://www.jootoor.com/services/graphic-design/
- https://www.jootoor.com/services/seo-company-bangalore/
- https://www.jootoor.com/services/social-media-management/
- https://www.jootoor.com/services/pay-per-click-management/
How Google Uses your Website Taxonomy
All you need to do is to make sure that you have a clean website taxonomy that helps Google in several ways to recognize your site and improve its visibility online. To make the better architecture of your website, you can group all related pages into a fully organized silo. It also works effectively in helping Google in understanding the page and crawling them.
It also indicates that Google can also find those pages related to conditions in a single silo and can also discover the grouping of the pages on the basis of a common theme. The same thing also applies to service pages and has a fully structured, which helps Google in recognizing the clear relationship between them.
Content Silo and Internal Link
When it comes to internal links, these are the robust tools if we talk about URL taxonomy. Well, for this, it’s important for you to take into account the importance of the topic rather than page rank.
In case, if you use any links from service pages to those of condition-based pages, then it is indeed quite helpful for both users as well as a search engine in discovering the exact relationship between different topics.
It clearly means that if your service page talks about graphic design, then it’s quite obvious that it also describes logo design, brochure design, stationery design, etc. It brings a great opportunity for internal linking, which is natural and also great useful again for both search engines and users.
You need to ensure that all of the internal links that you use inside the content should be meaningful. Besides, it’s also crucial to use supporting text as well.
Tips to Optimize Website Taxonomy
To optimize your website taxonomy with perfection, you need to first look at the present URL and find out if one can understand it without any ambiguity. While optimizing your website taxonomy, you can keep in mind the following important principals.
- Scalability
- Simplicity for both users and search engines
- Address marketing funnel properly
Way to Build Scalable URL Structures
While creating URL taxonomy, you need to make sure that it’s quite easier to add several new pages that can easily fit within those of the taxonomy context. For instance, if you manage an organization’s website, which is operating from multiple locations, you need to be concerned about the structure of the URLs. In this case, there’s a higher possibility that you will find the highly complicated URL.
Non-Scalable Location-Based Page URLs
If you operate a business from different locations and are covering different states, you need to find the right options to create your URLs. Take a look at the following options.
- Single silo: https://www.jootoor.com/location/greater-bangalore-office
- State-based: https://www.jootoor.com/location/karnataka/greater-bangalore-office
- City-based: https://www.jootoor.com/location/karnataka/bangalore/greater-bangalore-office
- Zip Code: https://www.jootoor.com/locations/75001/bangalore-office
- Zip Code and state-based: https://www.jootoor.com/locations/karnataka/75001/bangalore-office
So, above are some great options that you can consider to set your URLs. Meanwhile, you can easily find out here considering numerous options, be it state or zip code makes the URL long.
If we talk about zip code, it’s indeed not quite useful when it comes to the user’s point of view. The main thing that you need to keep in your mind here is how you are interested to scale up your business in the coming time.
You need to think about whether these states and cities are going to provide growth opportunities for your business in the coming time. Besides, you should also determine if it’s possible for you to use a state-based directory for the business that you operate.
Determine if your Website Taxonomy is Easy for your End Users
Now, it’s vital for you to determine whether your URL taxonomy is easy for your users or not. It’s, of course, necessary, as a clean URL taxonomy helps your users in finding content in the easiest way and also without spending much time.
Your efforts should be to make the searching experience of your users on your website hassle-free. In case, if you use location or state-based URLs, you need to be highly specific for the same. Make sure your URLs indicate multiple breadcrumb paths and also your users can easily grasp it.
Conclusion
So, after going through the above information, you are now expected to have in-depth information regarding website URL. All you need to do is to get in touch with a reliable service provider who can help you in this regard.