Website Structure

URL (Uniform Resource Locator)

Web address which is typed in address bar of the browser. Uniform Resource Locator (URL) is another name for a web address. URLs are made of letters, numbers and other symbols in a standard form. People use them on computers, to make the computer fetch and show some specific resource (usually a web page) from another computer (web server) on the Internet.

Internet - Browser - websites

What is HTTPS?

Http - Hyper text transfer protocol. HTTP is a protocol which allows the fetching of resources, such as HTML documents. Http act like the bridge between server and website (browser).

The communications protocol used to connect to Web servers on the Internet or on a local network (intranet). The primary function of HTTP is to establish a connection with the server and send HTML pages back to the user's browser.

Secure socket layer (SSL) : SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted link between a web server and a web browser. SSL - in order to protect the data.

Secure Sockets Layer (SSL) is?a standard security technology for establishing an encrypted link between a server and a client—typically a web server (website) and a browser, or a mail server and a mail client (e.g., Outlook). ... All browsers have the capability to interact with secured web servers using the SSL protocol.

Hypertext Transfer Protocol Secure (https) is a combination of the Hypertext Transfer Protocol (HTTP) with the Secure Socket Layer (SSL)/Transport Layer Security (TLS) protocol.?

Types of Domains

Top-Level Domains (TLDs)

The letters at the end of a website address are known as its top-level domain (TLD). They typically tell a story about the domain name associated with it, such as the geographical area it was created in, its purpose, or the organization that owns it.

Example :

1. .org
2. .edu
3. .com
4. .net

Country Code Top-Level Domain (ccTLD)

A country code top-level domain (ccTLD) is an Internet top-level domain generally used or reserved for a country, sovereign state, or dependent territory identified with a country code. All ASCII ccTLD identifiers are two letters long, and all two-letter top-level domains are ccTLDs.

Example:

1. .co.in
2. .in
3. .nz
4. .au
5. .co.uk
6. .us

Vanity URL

A vanity URL is a descriptive, memorable and pronounceable URL. A vanity URL can also be known as a branded Link or a custom short URL. A vanity URL is a truncated uniform resource locator (URL) that redirects a longer URL, while also extending an organization's brand. The domain name for a vanity URL is usually shorter than ten characters and looks somewhat similar to the organization's regular domain name.

Example:

• https://www.myntra.com/
• https://twitter.com/myntra
• https://www.facebook.com/myntra/
• https://www.instagram.com/myntra/
• https://en.wikipedia.org/wiki/Myntra
• https://www.dhirubhai.net/company/myntra/

SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. These are the four factors used by organizations to evaluate their business and viability as an enterprise. In a similar way, these factors can be used to evaluate the current and future growth of a website. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. These are the four factors used by organizations to evaluate their business and viability as an enterprise. In a similar way, these factors can be used to evaluate the current and future growth of a website.

• Strength: It refers to the advantages that are not present in the sites of your competitors. These are competitive advantages that help your website gain a competitive edge over other similar sites, e.g. relevant and unique content, user-friendly design and quick sign up and check out process, etc. can be the strengths of your website.
• Weakness: It refers to the features of your website that slow down your progress or prevent you from achieving your objectives and goals. To identify your website weaknesses you can compare a feature of your website with the same feature of competitor website. If your competitor executes this feature better than you then consider this feature as your weakness which should be improved.

• Opportunities: It refers to the external elements which can help you improve your website performance and popularity. These elements are beyond your control and if exploited wisely can help you achieve your objectives and goals. Some of the common opportunities for the websites are new technology to improve visitor experience, web 2.0 trend focused on social networking, internet on mobile phones, online transactions, innovative marketing strategies, etc.
• Threats: It refers to external factors that may prevent a site from achieving its objectives and goals. These factors are beyond your control and if you ignore these threats your website can't make progress. Some of the common threats to a website include new entrants (websites), software piracy, unfavorable government regulations, changing customer needs, competitors imitating your ideas and features, fraudulent activities, etc.