Website Speed Matters More Than You Think
A person visiting your website, in most cases has a very, very small attention span. If they can’t find what they are looking for fast, they are bouncing and bouncing quickly.
Besides the direct correlation between site speed and bounce rate, there are a variety of other important reasons why your website should perform quickly. Here are a few examples:
- Conversion Factor. Did you know that for every single second there is a delay in page speed, you can see 7% fewer conversions and a 16% decrease in customer satisfaction? Faster websites will equate to happy customers that will do more business with you!
- Search Factor. You may or may not be aware but for years Google has been using site’s loading speed as a ranking factor in their algorithms. In addition, the slower your site, the less pages Google will index which can also affect rankings.
Now that you know the importance of site speed you should know why your site loads the way it does. Are the images created at high 300 dpi resolution? Web photos should be a maximum of 72 DPI. Is the issue with the web host? Sometimes you pay for what you get with hosting. Are you combining and duplicating style sheets and plugins? You may simply not even realize what the reasons could be. All of these though can be factors that impact a website’s loading speed.
As a good rule of thumb, your webpages should load between two and three seconds and anything below that is golden. If you are up to eight, night or ten seconds in loading, you for sure have a problem and will want to address the issue as soon as possible!
To find out first hand the facts about your website’s speed, Google offers a free tool through its developer pages that can give you a lot of good data as well as solutions to potential issues. Not only will it check how your website loads on a desktop or laptop but also via a mobile device.
Is your website running slow? Are you losing revenue from it? Big Couch Media Group can help. Call 561-733-1200 or visit https://www.bigcouchmedia.com/contact.