Website Redesign Project Mistakes / Last Week This Founder Felt Stuck...
Headway - Digital Product Agency
With a customer-led approach, we help high-growth SaaS startups learn from customers, design better, and build faster.
~ Manifest ~ N° 390
You've decided your website needs a refresh. The design feels outdated, the content needs an update, and conversions are lagging.
And you finally got a budget for it!
Filled with excitement and a vision for the new website, you're eager to jump right into the design phase.
But hold on!
It's a new big project for you, and don't want to mess this up…
In his latest article, Jacob Miller walks through mistakes we've seen leading marketing teams make when they try to redesign their website on their own and end up coming to us to fix them at some point.
Inside the ship
The latest learnings and thoughts from our crew.
Andrew Verboncouer had a call this week with a founder who felt stuck...
They spent all of their money and runway on an offshore team who promised the world and left them without a complete product.
Unfortunately, It happens all the time...
But honestly, it doesn’t matter if they’re nearshore, offshore, inside, or outside. If the team isn’t aligned on success and outcomes, it won’t end well.
Building startups is both an art and a science.
Teams that focus on the art bring the discipline to continuously do user research, have conversations weekly, and refine the business.
They understand it’s about people, closing gaps, learning, and moving forward.
On the other hand, teams that focus solely on the science often take a short-sighted approach to their craft:
?? Strategists want to think longer, anticipate obstacles, and gather more viewpoints and research.
?? Designers want to design higher fidelity, add animations, and transitions.
?? Developers want fully tested software, more complex tech stacks for the sake of experience, or building software that's challenging.
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One builds a business, the other builds a product.
The magic happens when you combine art and science. In this day and age, no one has the patience for shoddy software, no matter how valuable - so you still need the right amount of quality.
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THEN, you’re able to zig and zag with the market while serving them in a valuable way, using the right amount of tech, design, and strategy.
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What we've been reading
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Strategy
→ Matt Hodges
→ Benedict Evans )
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Design
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