Website Redesign for Conversion Rate Optimization

Hi everyone!

Today I'll address the website redesign question, as my agency gets requests to perform this service often. Clients mostly want to redesign the website to make it more beautiful - this is a valid reason. The way your website looks is a vital factor. Yet beauty is a matter of taste, and it is impossible to please everyone. That's why I recommend paying more attention to functionality.

Five situations when you need to order a website redesign

1. You move the site to a new CMS.
2. In case you seek better search engine optimization.
3. Analytical data indicate that the site has become less appealing to visitors, they spend little time on it, and the conversion has dropped significantly. Content update required.
4. The site looks outdated and loses to competitors in design.
5. You want to expand your activities or target audience (maybe even change it entirely) or modernize the product.

As you can see, most of these reasons are related to functionality, not appearance. Let's examine the third reason - site redesign for?conversion rate optimization (CRO). Why is this needed?

The Key Benefits of Conversion Rate Optimization

1?? Raising income

Perhaps this is one of the main advantages. After successful optimization, customers will take more action on the site, which ultimately leads to an increase in profits.

2?? Increasing competitiveness

CRO will help you understand the desires and expectations of your customers. Such an edge over your competitors is worth pursuing.

?? Read more:?Custom Website Designs That Work for Law Firms and Attorneys.

3?? Increase in search engine rankings

The lower the bounce rate, the higher your position in search engine results. Accordingly, after optimizing the conversion, you have a better chance of being at the top of search results.

4?? Improving UX

One of the main tasks of companies on the Internet is to make the UX convenient and pleasant for the users on the website. CRO results will improve all the gaps in your business.

?? Read more:?UI/UX Design Services.

Website design can have a significant impact on conversions. It helps or impedes visitors' ability to quickly reach their goal - find and order the desired service, find a contact phone number, or fill out a contact form. Some web design mistakes lead to a significant decrease in website conversions.

Five common mistakes when doing a redesign

?? Lack of vision of the result. When starting a redesign, you should clearly understand what the site should be like in the aftermath. Provide detailed terms of reference for the contractor if you delegate this work.

?? An endless flight of fantasy. Often, owners want to see all the fashionable chips and modern design trends on their site at once. At the same time, user-friendliness fades into the background. As a result, you can get a website that delights its owner while users feel uncomfortable. As a result, they do not perform conversion actions.

?? Lack of call-to-action on the landing page. If the site doesn't tell visitors what to do, the visitors themselves may not be guessing. Landing pages should always include elements that indicate what action the visitor should take. For example, these can be buttons "Order," "Subscribe," etc.

?? Not understanding the specifics of the work. For the site to transform, you need a designer and a specialist who can provide functionality and work out the technical part. Do not rely only on personal feelings and opinions.

?? Low level of usability. Typical signs of poor site usability are confusing navigation, lack of instructions for potential buyers, and too deep structure. Increasing the level of usability leads to an improvement in the conversion of the site, and special testing helps to identify usability problems.

To check whether your site needs a redesign, you can?download?and use the checklist for such cases.??

Good luck!