Website

While the presentation, design, colour and ease of navigation are default features that are expected to be appealing to a visitor of a website / page and are the “First impression is the best impression” contributors to the destination, what actually contributes for a sustained retention of a visitor to the site and encourages referrals are,

a. Content and information that is reflected in the site – How appealing and relevant, convincing it is and to what extent does it enhance the knowledge of the reader or captures the interest.

b. If the site is e-commerce or banking / transaction processing related, then how accurate, error free and secured is it?

c. Performance, navigation, loading time and the ease to understand the structure and relate to the same are further factors that determine the user experience satisfaction levels of a website.

d. Minimum access issues and errors / reduced shutdown status of the website enhance the trust in the site.

e. Updating often with information that will be relevant and appeal to the audience are the key methods for ensuring visitor retention to the site. This also boosts confidence of trust that the site is being maintained and is updated with the latest information reflecting current data / information.

A Domain and website without a continuous flow of visitor traffic will only serve as a namesake digital address of the business.

Further, a website is important for businesses that need to pass on product information to prospective customers to process and make choices. Further, it is relevant when the target audiences are across geographical locations and the service or product can be shipped. For instance a person having a website for electrical and plumbing serviced which are manual services requiring personal visits to site and better sourced locally for the consumer, a site or digital marketing initiative that expands the geography is seldom a worthwh