WEBSITE PERFORMANCE
Areg Kocharian
Business Operation l Digital Transformation l Data integration I Business Intelligence l Data Oriented Marketing Ecosystem Implementation
Google Lighthouse Tool
Introduction
Have you ever noticed that if you are not an aware individual about cars or an enthusiast about the mechanical fundamentals of the vehicle you own, once you need a mechanic or a repairman to diagnose a problem and repair your car, there is no option, but accepting whatever you hear?
If you mechanic says “you got a bad gasket, should be replaced”, can you confront? You even feel responsible, some people even apologies for this misfortune, or how would you react if you find out that a tie rod is being missed from your car? Nothing.
Me, personally, can’t even pretend that I understand the guy, because I don’t have a clue what the hell is he talking about. I just need it running, so I even suggest replacing each and every gasket that might go bad in a couple of months, if there are more than one.
If you are not a tech person or a tech savvy, with a rich experience in business which have the right to flaunt it, but similar to the above story you will find it hard to communicate with a web developer or a service provider of your webpage.
Unlike your car, you don’t need your website running, you need to understand how it is performing and where to improve first.
Speaking of web analytics, you may face countless sites, tools, advisers and so. But what I truly find practical and comprehensive, is the google chrome Lighthouse. It is an open-source tool, which can also be an extension to the chrome.
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You can simply find it in developer tools section of your chrome browser.
Google Lighthouse generates a comprehensive report, by thoroughly auditing your website, on the following aspects;
Worth to mention, that Google dissects and clearly elaborates the methodologies and rationales of these metrics See Details in here, while provides hints on how to improve each area.
A Lighthouse reports example:
Next, we may go through each audited attributes of your website, and maybe not, we’ll see.