Website internal links to supercharge page 2 SEO!!
Dr. Ayman Mannaa
Chief Marketing Officer | Experienced Marketing Director | Communications Strategist | Brand Building | Content Creation | Data Analysis | Digital Marketing | Go-to-Market Strategy | B2C & B2B | Retail | Healthcare
When it comes to SEO (Search Engine Optimization), internal linking is often an overlooked aspect of optimizing web pages. Many people focus on building external backlinks to their site, but internal links can also play a significant role in boosting your site's search engine ranking. In this article, we'll explore how internal linking can help supercharge your page 2 ranking.
First, let's define what internal linking is. Internal linking is the process of linking one page on your website to another page on your website. These links are often found in the navigation menu, footer, or within the content of a page. They help visitors navigate your website and can also help search engines understand the structure of your website.
Internal linking can have a significant impact on your website's search engine ranking. When you link one page on your website to another page on your website, you are passing link juice from one page to another. This helps to increase the authority of the linked-to page, which can ultimately lead to higher search engine rankings.
One of the best ways to use internal linking to supercharge your page 2 ranking is to create a "pillar page." A pillar page is a comprehensive piece of content that covers a broad topic related to your industry. This page should be optimized for a specific keyword and should contain links to other pages on your website that are related to the topic.
For example, let's say you have a website that sells shoes. You could create a pillar page about "How to choose the right shoes for your foot type." This page could include information about different foot types and how to choose shoes that are best for each type. You could then link to other pages on your website that sell shoes for different foot types. This creates a network of pages that are all related to the same topic, which can help boost your search engine ranking for that keyword.
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Another way to use internal linking to supercharge your page 2 ranking is to link to your most important pages from your homepage. Your homepage is likely the most authoritative page on your website, so linking to other pages from your homepage can help pass some of that authority onto those pages.
When creating internal links, it's important to use descriptive anchor text. Anchor text is the text that is used to create a hyperlink. Instead of using generic phrases like "click here," use descriptive phrases that include your target keyword. For example, if you are linking to a page about running shoes, use anchor text like "best running shoes for women" instead of "click here."
In conclusion, internal linking is a powerful SEO tool that can help supercharge your page 2 ranking. By creating a network of pages that are all related to the same topic and linking to your most important pages from your homepage, you can pass link juice from one page to another and increase the authority of your website. Remember to use descriptive anchor text and to keep your internal linking strategy organized and focused.
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