Website Essentials For Your Contracting Business in 2022
The SMASH Co.
Want to GROW and SCALE your Business? We Recruit 7-Figure Sales Reps and offer NEXT LEVEL Consulting.
You have a semi successful contracting business, but you want to take it to the next level. You probably have a website built for you years ago by a marketing agency, and you don’t want to mess with it.
But what if you could make a few simple changes that would make your website actually get you good leads for your business?
Yes, that means no more door knocking. Instead, you can get your leads through Google and your website.
Here at?SMASH, we have turned many?websites into lead generation machines. And by the end of this article, you will know how to do the same.
Keep Your Website Simple
Sure, you want your website to look great, and that is important. But, the most crucial aspect of your website is a super simple and easy user experience.?
They’re going to come to your website with a problem, and they want a solution.?
Your home page should tell them that you know their problem, that you can solve their problem, and there is a button they can press to get their problem solved.
That is the most important part of this whole process: a simple user experience that guides the user to your call to action (CTA) button. Whether that button says “Book a call” or “get a free estimate” or whatever else depends on your business.
So, you need to decide which CTA is the best fit for your contracting business.
领英推荐
Do A Little Bit More Convincing To Your Website Visitors
If they’re not sold by your simple solution, they probably need to know more about what you do and the specific services you offer.
The second section under your hero on your homepage should break down your main services and offer links to full pages that describe each service with the same call to action button on the page.?
A “services” tab should also be in your website header.
Speaking Of Tabs In Your Website Header...
Don’t add too many! Any extra tabs will be a distraction.?
You don’t want to give the user any more information than they need. The entire goal of your website is to get them to book a call with you so you get a good lead.
Delete the “Home” tab. Your logo already takes them home. Forget...READ MORE...