Website Design Trends for 2023
Aspire Digital Solutions
Implementing digital strategies to build your brand and your business.
At Aspire Digital Solutions, one of the most common issues we identify in our consultations with businesses like yours is an underperforming website. With?website design?being a cornerstone of our complete suite of digital services, we excel at developing sites that bring your business’ excellence to your target audience anywhere, any time.
So if you’re great at what you do – but what you do isn’t necessarily web design – we’re glad to talk to you about how your business can experience the game-changing benefits of a strong web presence anchored by a powerful, website.
Below is a brief guide to the elements of web design that are going to make the biggest difference for your business in 2023.
5 top tips for web design in 2023?
1. User experience is everything
With the world available to them at the tap of a finger, today’s consumer has high expectations for site load times, layout, appearance, and navigability. Moreover,?they expect your site to be a powerful platform that can handle a variety of their needs as quickly and conveniently as possible. Your website should be as automated and well-integrated as possible with all aspects of your business to meet those needs.
2. Mobile-first is first priority
As of November 2022,?over half of all internet traffic was via mobile devices (Oberlo, 2022). Your customers expect to be able to easily and conveniently access your site from all devices, and with mere seconds of load time making worlds of difference in retention, your business’ site must meet that expectation. The search engines are already doing so, with?mobile performance being a top factor in search rankings?– and therefore, in how many people see your site in the first place.
3. Custom graphical elements make a strong first impression
2023 is a year to move beyond the “cookie-cutter,” says Aspire president Christine Mullen. “First impressions are everything, and the first thing a person sees is the visual elements of your site. When people use stock imagery, it’s obvious. Custom graphics can capture your messaging, your brand, to the colors, and everything that really ties your site together. Integrating custom photos, icons, and infographics into your written content is a great way to capture and retain user attention and stand out.“
4. Personalized, well-written content engages your audience
Among the best services your business can offer its website users is a free look into your business, its culture, and industry knowledge. A regularly-updated blog should be a cornerstone of your web presence. As your insights into your audience increase through digital solutions like tracking and analytics,?do all you can to personalize your content for your most engaged audiences to foster a personal connection to your brand. And remember to optimize your content to reap the benefits of high search rank for a variety of terms related to your industry.
5. Make social connections, show social proof
Among the most powerful benefits of your site is the ability to stay connected with your audience.?Make it a conversation by integrating social media and customer reviews. A study by Inc. Magazine showed that over 80% of online consumers trust online reviews as much as they trust the opinions of people they actually know. Give your best customers the chance to be your best brand ambassadors with convenient methods easily available on your website.
Partner with web design pros to empower your site for 2023!
If you’d like more information on how to take your website to the next level, we at Aspire Digital Solutions would be glad to assist.?Contact us for a consultation today!
Your UI UX Design Company For Digital Success.
1 年As a web designer myself, I found your article to be very insightful and well-researched. It's clear that you have a deep understanding of the industry and the direction it's headed in, and I appreciate the thought and care you put into this piece.